Director of CRM Operations

FranDevCo•Cornelius, NC

7d•Remote

About The Position

FranDevCo represents some of the fastest-growing, most recognized brands in the franchise industry. As our sales engine scales, we’re ready to bring precision and power to the systems that drive it. We are looking for a Director of CRM Operations who will take ownership of refining, optimizing, and scaling our HubSpot environment to match the sophistication of our team, our candidates, and the brands we represent. We’re a franchise growth organization that helps brands achieve consistent, sustainable growth through proven systems and processes. Our turnkey platform brings together expertise in franchise sales, marketing, operations, finance, and exit strategies — backed by a team with over 100 years of combined experience attracting top-performing franchisees. At FranDevCo, we’re a high-performing, people-first company built on collaboration, process, and purpose. And we genuinely care about what we do. Our foundation is built on our G.R.O.W. values : Growth – We’re passionate about growing businesses and people. Reliable – We do what we say and follow through. Operate with Purpose – Everything we do has intention. We Culture – True success comes from teamwork and collaboration. We work hard, play hard, and value relationships as much as results.

Requirements

A precision-minded CRM operator with 5+ years of CRM management experience, including at least 2 years in HubSpot.
Hands-on and proactive — you build, test, and improve systems yourself rather than waiting for direction.
Experienced supporting high-ticket, multi-step sales processes where timing, nurturing, and data accuracy matter.
Comfortable collaborating with leadership and sales teams to define how HubSpot best supports revenue goals.
Energized by fast growth, structure-building, and solving operational puzzles that unlock performance.

Nice To Haves

Bonus points if you’ve worked in franchise development
for a franchisor platform
or with a rapidly scaling franchisor brand

Responsibilities

Own the architecture, optimization, and ongoing management of our HubSpot CRM and Marketing Hubs.
Audit, rebuild, and streamline pipelines, workflows, and automations to drive measurable efficiency and scalability.
Create intuitive dashboards and reporting for sales managers and executive leadership — turning data into actionable insight.
Partner closely with Franchise Development, Operations, and Marketing teams to ensure CRM strategy aligns with business goals.
Implement automations that free our sales team to focus on relationships, not repetitive tasks.
Ensure seamless integration between sales and marketing activity — empowering our digital team to launch and track lead generation campaigns for franchisor clients.