Director of Engineering, Guest Identity & Personalization

Vail Resorts • Broomfield, CO

14d • $165,000 - $180,000

About The Position

Create Your Experience of a Lifetime! Come work and play in the mountains! Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world. With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success. Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first). Job Summary: We are looking for a visionary Director of Engineering to lead our Guest Identity & Personalization capabilities. This role is at the center of everything we do within the Guest Experience Technology team, and is responsible for bridging the gap between complex data architecture and seamless, high-impact guest experiences. You will lead an engineering organization dedicated to building and evolving the inner workings of our marketing engine, ensuring we know exactly who our guests are and how to talk to them across every single touchpoint. In addition to developing and enhancing the tooling, you and team are responsible for ensuring the technology and tooling supports the needs of the business and our key partners in the marketing organization.

Requirements

• Proven experience leading large-scale engineering teams, specifically within MarTech, AdTech, or Data Engineering
• Deep understanding of identity resolution, data integrity & democratization, and a vision for modern SaaS and API-first architectures
• You know how to build systems that handle scale while maintaining low latency
• You don't just build features; you build solutions. You understand the "why" behind marketing tactics and can translate them into technical requirements
• A track record of working closely with Marketing, Product, and other Engineering leaders to align technical roadmaps with business growth
• Experience managing build vs. buy decisions and navigating the complex vendor landscape of CDPs and CMSs
• Extensive experience managing and integrating best-in-class SaaS platforms
• Deep proficiency in cloud data warehousing, specifically managing data flows and identity schemas within Snowflake or Databricks
• You should understand how to leverage these platforms for real-time guest insights
• Proven ability to build complex, automated workflows using SnapLogic (or equivalent iPaaS tools) to connect disparate systems and "irrigate" data across the enterprise
• Familiarity with the Adobe Analytics suite, specifically in how it feeds into identity resolution and helps measure the downstream impact of personalization efforts
• A strong advocate for "Headless" and "Composable" architectures, ensuring that guest data and content are accessible via custom endpoints for any digital channel
• Expert-level understanding of cloud infrastructure (AWS or Azure), specifically regarding data security, privacy compliance (GDPR/CCPA), and low-latency delivery

Nice To Haves

• Specific experience with Amperity (CDP) and ContentStack (Headless CMS) is highly preferred

Responsibilities

• Oversee the development and ownership of a sophisticated MarTech ecosystem
• Direct the strategy for unifying disparate guest data points into a single, persistent identity
• Lead the technical roadmap for our Customer Data Platform (CDP), Content Management System (CMS), and Digital Asset Management (DAM)
• Oversee the creation of internal tools and intuitive interfaces
• Drive the irrigation of personalized data
• Mentor and scale a high-performing engineering team, fostering a culture of technical excellence, rapid experimentation, and guest-centric thinking

Benefits

• Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Referral Program
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed