Director of eCommerce, Beauty

Texas L P•Boston, MA

1d•Hybrid

About The Position

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar , Curlsmith , Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day. Look around your home, and you'll find us everywhere, Position: Director of Ecommerce , Beauty Department: Marketing Beauty Work Location: Boston, MA , Hybrid (work 3 days onsite) Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing: The Director, eCommerce for Beauty will lead a team of six DTC e-commerce managers, merchandisers and retention managers to drive growth on drybar.com, curlsmith.com while supporting our informational websites (Revon, Hot Tools, Bed Head and Gold n’ Hot). This leader will be accountable for identifying strategic growth strategies for brand.com in partnership with the VP, Beauty . Oversee the growth of the Beauty brands within direct-to-consumer (DTC). Develop winnings strategies for the brand experience on brand.com that drive brand growth and lifetime value KPIs. Partner with brands and Digital team to develop digital strategies, capabilities and content that enhance the consumer experience. Collaborate with cross-function partners (Experience Planning, Brand, Content, Analytics) to ensure an analytical and insights-driven culture, empowering better business decision making and an agile, commercial approach to developing business growth. Leverage DTC KPIs like AOV, CAC, LTV, Conversion Rate and Retention to propel DTC growth. Partner with the Brand leads to build out channel strategy and the place of our digital channels within it. Identify and scale our digital marketing capabilities working with the digital team and external suppliers to significantly upgrade our understanding and investment in incremental growth strategies across all digital media formats. Collaborate closely with internal analytics and creative teams, as well as external media agencies, to ensure alignment and execution of incremental growth strategies across all digital media formats. Build out our trading capabilities to deliver on business growth expectations, working with business stakeholders to scale our trade and merchandising activities. Develop affiliate marketing capabilities for Helen of Troy Beauty Oversee CX capabilities across site content, UI and customer communications. Leverage “community” as a core brand USP, building on CX/CRM KPIs to ensure the business is focussed on our customers.

Requirements

Working with digital marketing in a retail or beauty company.
Strong knowledge of eCommerce platforms including Magento and Shopify, with firsthand experience in optimizing tech stacks to support business growth
Ability to leverage DTC metrics to identify growth opportunities, create testing roadmaps, and drive performance improvements for enhanced eCommerce effectiveness.
Build, lead and motivate a team of digital experts to rise to the challenge of our strong commercial targets.
In-depth knowledge of digital marketing channels, and team/agency structures that can deliver high growth and profitable customer LTV.
Highly analytical – comfortable with working with data and developing business strategy.
In-depth understanding of ecommerce performance metrics, testing & optimization.
Management responsibility of technical development to support the digital business.
Ownership of full digital P&L.
Success working in a global matrix organization.
Demonstrated success developing DTC growth strategies to propel brand growth.
Experience with commerce tech stacks and other marketing technologies underpinning DTC performance.
Bachelor's Degree
8 + years’ experience in managing eCommerce websites, CRM, and Retention programs
Experience in Magento and Shopify
Authorized to work in the United States on a full-time basis

Responsibilities

Lead a team of six DTC e-commerce managers, merchandisers and retention managers to drive growth on drybar.com, curlsmith.com while supporting our informational websites (Revon, Hot Tools, Bed Head and Gold n’ Hot).
Accountable for identifying strategic growth strategies for brand.com in partnership with the VP, Beauty
Oversee the growth of the Beauty brands within direct-to-consumer (DTC).
Develop winnings strategies for the brand experience on brand.com that drive brand growth and lifetime value KPIs.
Partner with brands and Digital team to develop digital strategies, capabilities and content that enhance the consumer experience.
Collaborate with cross-function partners (Experience Planning, Brand, Content, Analytics) to ensure an analytical and insights-driven culture, empowering better business decision making and an agile, commercial approach to developing business growth.
Leverage DTC KPIs like AOV, CAC, LTV, Conversion Rate and Retention to propel DTC growth.
Partner with the Brand leads to build out channel strategy and the place of our digital channels within it.
Identify and scale our digital marketing capabilities working with the digital team and external suppliers to significantly upgrade our understanding and investment in incremental growth strategies across all digital media formats.
Collaborate closely with internal analytics and creative teams, as well as external media agencies, to ensure alignment and execution of incremental growth strategies across all digital media formats.
Build out our trading capabilities to deliver on business growth expectations, working with business stakeholders to scale our trade and merchandising activities.
Develop affiliate marketing capabilities for Helen of Troy Beauty
Oversee CX capabilities across site content, UI and customer communications.
Leverage “community” as a core brand USP, building on CX/CRM KPIs to ensure the business is focussed on our customers.