Director of E-Commerce - Health & Wellness

Hi-Altitude Brands • Los Angeles, CA

10h • Remote

About The Position

Stonehenge Health, a California-based health and wellness brand under the Hi-Altitude family, is seeking a seasoned, highly analytical Director of E-Commerce. This role will lead the evolution of the direct-to-consumer e-commerce strategy and optimize Shopify Storefront(s), owning the end-to-end ecommerce experience and revenue growth across Shopify Plus DTC storefronts. The position blends performance-driven growth strategy with UX, CRO, merchandising, analytics, and technical oversight to build a high-converting ecommerce engine. The ideal candidate brings deep Shopify Plus expertise, a bias for data-backed decisions, strong leadership skills, and experience running a cross-functional ecommerce team in a high-growth DTC environment. The Director of E-Commerce resides in Operations and reports directly to the VP of Operations. This position is 100% remote and requires the candidate to live and work in the Los Angeles, CA area.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions.
• Deep understanding of developing and optimizing performance-focused landing pages and PDPs – proven success with A/B testing.
• 5+ years of experience in merchandising digital storefronts across brand sites to deliver engaging, high-converting, and cohesive on-brand experiences regardless of sales channel.
• 5+ years of experience leading a team of direct reports responsible for product review programs, front and back-end development, subscriptions, and other key areas driving an e-commerce strategy.
• 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies.
• Advanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights, timelines, and implementation plans.
• Proven success in establishing KPIs, building dashboards and streamlined reporting, and corresponding presentations to guide cross-functional teams and senior leadership.
• 5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operations.

Nice To Haves

• MBA is a plus.
• Experience with Direct Response Marketing is a big plus.
• Experience with Recharge is preferred.
• 3-5+ years managing and optimizing post-purchase upsell flows, experience with Aftersell, or similar platforms is a big plus.

Responsibilities

• Own full-funnel site performance: landing pages, PDPs, cart, and checkout.
• Lead mobile-first UX/UI optimization across devices.
• Build and execute a CRO roadmap with A/B tests and prioritized hypotheses.
• Identify site friction points using heatmaps, session recordings, and analytics.
• Partner with UX/UI design and development to implement friction-reducing changes.
• Own merchandising across Shopify storefronts, PDPs, collections, homepage, cart, and post-purchase experiences.
• Ensure merchandising consistency across Shopify and landing pages.
• Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotions.
• Build AOV through bundling, upsells, tiered offers, and subscription optimization.
• Fully own the Shopify Plus platform, integrations, and performance roadmap.
• Manage app tools including Rebuy, Recharge, AfterShip Returns, Okendo, Aftersell, UserWay, Osano, Stack Discounts Pro, and others.
• Scope technical needs with the development team and QA releases.
• Ensure optimal site speed, mobile performance, and tech stack stability.
• Define, track, and lead improvements in ecommerce KPIs: conversion rate, AOV, revenue per visitor, churn, and LTV.
• Partner with BI and Finance to build segmentation-based dashboards and executive-level reporting.
• Analyze quantitative and qualitative data to uncover optimization opportunities.
• Design and execute A/B tests with ROI modeling and properly document learnings.
• Partner with Growth, Paid Media, Creative, Lifecycle, Product, Ops, and Finance teams.
• Drive site readiness for new product launches, promotional campaigns, influencer/VSL rollouts, and creative updates.
• Support lifecycle marketing in loyalty, rewards, and churn management.
• Collaborate with Paid Media team on CAC, LTV, and blended ROAS efficiency.
• Directly manage e-commerce contributors across development, UX, SEO/GEO.
• Build and mentor a high-performing e-commerce team.
• Set clear KPIs, success metrics, and development paths for all reports.

Benefits

• Competitive Salary: $175,000–$200,000 (based on experience)
• Fully remote position
• Flexible time off
• 9 annual company holidays
• Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
• Matching charitable contributions up to $2,500/year
• $1,200/annual Work from Home (WFH) stipend
• Employee recognition and rewards program
• Calm app subscription
• Pet insurance
• Free monthly employee product samples and team discounts
• Employee Referral Program
• Professional development fund for employees (We love HI-ER Education)
• Collaborative, innovative work culture!!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior