Director of E-Commerce
About The Position
Are you a strategic, forward-thinking leader ready to shape the future of our digital commerce business and elevate the online customer experience? We’re thrilled to introduce a newly created leadership role on our US Sales team; a unique opportunity to define the next chapter of success for our US business. As Director of E-Commerce, you’ll drive the digital growth of one of the industry’s most trusted nutritional supplement brands. You’ll lead marketplace, direct-to-consumer, and omnichannel strategies with innovation, precision, and an unwavering focus on customer satisfaction. In this role, you will own the strategy, execution, and performance of all US e-commerce channels—including Amazon, major marketplace partners, and our direct-to-consumer platform. You’ll collaborate closely with Sales, Marketing, Supply Chain, IT, and Finance to deliver a premium, brand-aligned online experience and achieve ambitious goals for revenue, profitability, and customer engagement. The ideal candidate combines strategic vision with hands-on execution and has a proven track record of driving revenue growth, optimizing the customer journey, and leading cross-functional teams. If you’re ready to shape a high-impact digital strategy in an environment that values innovation, trust, and sustainability, we’d love to hear from you. This role may be performed remotely within the US or onsite at our Monroe, WA office.
Requirements
- Bachelor’s degree required (MBA preferred) and 5+ years progressive experience leading e-commerce for consumer brands, ideally in supplements or wellness.
- Proven success owning and scaling DTC and Amazon businesses with full P&L responsibility.
- Strong project management skills
- Strong command of digital marketing, analytics, and performance media including Shopify Plus, CRM platforms, Amazon Brand Analytics, and business intelligence tools.
- Experience developing and executing AI-driven strategies to enhance business performance.
- A strategic, data-driven leader skilled in cross-functional collaboration, agency management, and delivering measurable results.
- Exceptional communicator with strong organization, critical thinking, and team leadership skills.
Responsibilities
- Set and drive the e-commerce strategy across Amazon, key marketplaces, and DTC to deliver profitable revenue growth and a premium brand experience.
- Lead digital performance through SEO and SEM, content optimization, reviews, advertising, and conversion-focused initiatives.
- Own the full P&L including forecasting, budgeting, KPI analysis, and data-driven decision-making that strengthens profitability.
- Manage and optimize DTC platform (site experience, conversion, merchandising, promotions.
- Partner with Marketing and agency partners to drive acquisition, retention and lifecycle performance
- Build strong partnerships by leading a high-performing team and collaborating across Sales, Marketing, IT, Supply Chain, Finance, and agency partners.
Benefits
- Outstanding medical, dental, and vision plans
- Health and dependent care FSA options
- Company-paid life insurance and long-term disability coverage
- 401(k) with company match
- Financial wellness education and planning support
- Employee discount on our premium products
- Access to earned wages anytime via Dayforce Wallet
- 20 vacation days annually
- 10 wellness days per year - for sick days, personal time, or mental health
- 10 paid holidays
- Access to our confidential Employee Assistance Program (EAP)
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1,001-5,000 employees
