Director of E-commerce Marketing

Mira Safety • Cedar Park, TX

2d • Hybrid

About The Position

At MIRA Safety, our mission is simple: uncompromising protection. We are a marketing and distribution company specializing in high-quality personal protective equipment, providing professional-grade gas masks, filters, hazmat suits, and survival gear to both professionals and civilians. Based in Cedar Park, TX, our products are purpose-built to protect against chemical, biological, radiological, and nuclear (CBRN) threats. From military and law enforcement to first responders, agricultural workers, and everyday citizens, we design durable, reliable equipment with one goal in mind: saving lives. Join the Team At MIRA Safety, we value our people as much as our mission. Our culture is collaborative, goal-oriented, and focused on meaningful work over unnecessary meetings. We offer competitive pay, comprehensive benefits, performance bonuses, and the tools and support needed to succeed. This role is open to on-site and remote candidates within the United States. Overview We are seeking a hands-on, data-driven Director of Marketing to lead and execute our ecommerce marketing strategy across all channels. This is a builder role. You have managed ad accounts, built email flows, optimized landing pages, and driven measurable growth. You will lead a high-performing team and external partners while staying directly involved in campaign execution, testing, analysis, and optimization.

Requirements

• 7+ years of marketing experience with direct hands-on management of paid and owned channels.
• Proven success managing Google Ads, Meta Ads, Email/SMS, Affiliate, and SEO programs.
• Advanced experience with Shopify, GA4, Amazon Seller Central, and ad platforms.
• Excellent communication and leadership skills; able to both strategize and execute.
• Startup or high-growth DTC experience preferred.

Nice To Haves

• Experience in CBRN (chemical, biological, radiological, and nuclear)
• Prior military or law enforcement experience (veterans/current military: please provide DD-214 or statement of service)
• Familiarity with the Entrepreneurial Operating System (EOS)
• Willingness to travel up to 10%

Responsibilities

• Develop and own the integrated marketing strategy across all paid, owned, and earned channels.
• Translate company growth goals into actionable marketing plans, budgets, and KPIs.
• Build and mentor a high-performing team of channel specialists (acquisition and retention).
• Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth.
• Google Ads: Oversee campaigns in Search, Shopping, and PMAX. Propose keyword, bidding, and creative tests.
• Facebook & Instagram Ads: Oversee campaigns, analyze performance, and lead creative testing to improve ROAS.
• Email & SMS: Work directly in Klaviyo and Attentive to optimize flows, A/B test subject lines, and drive retention.
• Affiliate & Influencer Marketing: Track partners through platforms like Impact, CJ, and Rakuten.
• SEO: Oversee content strategy and technical improvements. Partner with developers to implement fixes that drive organic visibility.
• Other Paid Channels: Test and scale emerging platforms (TikTok, YouTube, CTV) where ROI potential is strong.
• Build and maintain reporting dashboards (GA4, Shopify, Looker Studio, etc.) to track performance and ROI.
• Lead a test-and-learn culture — continuously improving CAC, ROAS, LTV, and MER.
• Analyze full-funnel data and customer journeys to identify growth opportunities.
• Partner with creative teams to brief and review ads, landing pages, and lifecycle assets.
• Coordinate product launches, promotions, and campaigns across all channels.
• Manage marketing budgets and ensure profitable scaling of spend.

Benefits

• Comprehensive health, dental, and vision insurance, with 75% of individual coverage paid by us
• Optional life, hospital, critical illness, and accident insurance
• Generous paid time off (PTO) and sick leave
• 7 paid holidays to relax and recharge
• Plus, amazing perks at our brand-new Cedar Park office: Onsite gym and private soundproof pods to focus or unwind
• Sauna, ice plunge, and red light therapy for ultimate wellness
• Game room with pool and darts to connect and have fun
• Fully stocked modern break room with snacks
• Free organic eggs from our on-site chicken farm — yes, really!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed