Director of Digital Marketing

Frontier Asset Management•Sheridan, WY

9d•Remote

About The Position

The Director of Digital Marketing plays a pivotal role in shaping and executing Frontier’s marketing strategy to drive growth, enhance brand visibility, and deepen engagement with financial advisors and partners. This leader will build a modern, data-driven, and AI-ready marketing organization that connects marketing performance directly to business outcomes. This role requires a proven marketing leader in the financial services industry — someone with a balance of creative vision, strategic thinking, and technical acumen — who can elevate Frontier’s brand and digital presence while leading an in-house marketing team and collaborating with agency partners.

Requirements

10+ years of experience in marketing, with at least 5 years in a senior leadership role within financial services, asset management, or fintech.
Strong understanding of digital marketing, CRM systems, and marketing automation platforms (Salesforce, HubSpot, or equivalent).
Experience leading cross-functional teams and external agencies.
Proven ability to translate complex investment or product strategies into clear, compelling messages.
Strong analytical mindset with hands-on experience in data-driven marketing and performance measurement.
Deep familiarity with compliance and regulatory standards in financial marketing.
Bachelor’s degree required.
Excellent organizational, leadership, and communication skills.
Proficiency with Salesforce, Microsoft Office, Zoom

Nice To Haves

MBA or related advanced degree preferred.

Responsibilities

Develop and execute a comprehensive digital marketing vision and strategy aligned with Frontier’s overarching business objectives.
Lead, mentor, and inspire a high-performing marketing team, fostering accountability, innovation, and collaboration.
Partner closely with Director of Client Engagement, National Accounts, and the National Sales Manager to translate marketing performance into business impact, using data and insight to guide decisions.
Oversee relationships with agency and technology partners, ensuring efficient collaboration and alignment to Frontier’s goals.
Develop and manage the annual marketing budget.
Working with the Director of Client Engagement and the marketing team, define and refine Frontier’s brand positioning, messaging, and value proposition to clearly differentiate Frontier in the marketplace.
Ensure brand consistency across all digital, print, and advisor-facing communications.
Collaborate with investment and strategy teams to align product messaging with overall brand positioning and sales efforts.
Oversee all digital marketing channels — including website, SEO/GEO, paid media, email marketing, and social media — with a focus on measurable growth, lead generation, and advisor engagement.
Transform Frontier’s website into a dynamic advisor hub that delivers personalized, data-driven experiences and integrates directly with CRM and analytics systems.
Modernize our content ecosystem, moving from static PDFs to interactive, digital-first formats that are trackable, personalized, and accessible to advisors in real time.
Champion the implementation of a Customer Data Platform (CDP) and Business Intelligence (BI) system to unify advisor insights, improve lead quality, and measure the true impact of marketing.
Drive automation and AI integration across marketing and CRM platforms (Salesforce, HubSpot, or other) to enable predictive marketing, compliance-ready personalization, and faster RFP population.
Lead the team responsible for developing and executing marketing campaigns, collateral, presentations, and promotional materials that reinforce Frontier’s value proposition.
Oversee the team responsible for the planning and execution of webinars, virtual events, and presentations that expand Frontier’s visibility, showcase thought leadership, and deepen engagement with key advisor audiences.
Use data and advisor insights to guide the creation of relevant, interactive, and timely content across all channels.
Establish key performance indicators (KPIs) to measure marketing effectiveness, campaign ROI, lead quality, and overall brand impact.
Partner with the data technology team to build real-time dashboards that connect marketing efforts directly to advisor flows and business growth.
Analyze market trends, client insights, and competitive activity to identify opportunities for innovation and differentiation.
Stay ahead of industry trends, emerging technologies, and AI advancements that can enhance marketing performance and efficiency.
Promote a culture of testing, learning, and continuous optimization within the team.
Drive alignment across marketing, sales, and investment teams to ensure cohesive execution of Frontier’s go-to-market strategy.