Director of Digital Marketing

Atlas Restaurant Group • Baltimore, MD

10d • $100,000 - $125,000

About The Position

Ready to join one of the fastest-growing hospitality groups in the nation? Atlas Restaurant Group is looking for a bold, visionary, and results-driven Director of Digital Marketing to build our brand, tell our story, and drive guest engagement across 50+ restaurants and 40+ unique concepts. From show-stopping fine dining to neighborhood favorites that feel like home, your work will define how guests discover, experience, and remember Atlas.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of progressive marketing experience, with 4+ years leading a team.
• A proven record of creating and executing high-impact, integrated campaigns.
• Strong digital marketing expertise (social, web, email, paid media, analytics).
• Outstanding leadership, communication, and project management skills.

Nice To Haves

• Hospitality or restaurant industry experience? That’s a major plus.

Responsibilities

• Lead with impact – Build and execute portfolio-wide digital marketing strategies that drive revenue, grow guest loyalty, and keep Atlas Restaurant Group at the top of every must-visit list.
• Own the digital ecosystem – Oversee and evolve our full digital presence across websites, social media, email, paid media, and content creation—ensuring campaigns are creative, on-brand, data-driven, and conversion-focused.
• Scale Atlas Rewards – Lead strategy and execution for our loyalty and CRM initiatives, using guest data, lifecycle marketing, and personalization to increase visit frequency and lifetime value.
• Drive performance – Set KPIs, manage budgets, and measure ROI across all digital channels. Test, optimize, and refine campaigns to maximize traffic, engagement, and revenue.
• Build and inspire leaders – Lead, mentor, and grow a high-performing digital marketing team, fostering collaboration, accountability, and continuous growth.
• Collaborate across the business – Partner closely with Operations, Culinary, Design, HR, and Restaurant Leadership to create seamless, best-in-class guest experiences across a diverse restaurant portfolio.
• Create systems at scale – Develop toolkits, playbooks, and processes that allow multiple brands to maintain individuality while benefiting from centralized digital best practices.
• Stay ahead of what’s next – Bring forward-thinking ideas, platforms, and technologies to Atlas, ensuring we remain innovative in a rapidly evolving digital landscape.

Benefits

• Competitive pay – Annual salary of $100,000 – $125,000
• Top-notch benefits – Comprehensive medical, dental, and vision insurance
• Future-focused – 401k
• Epic dining perks – Big savings-40% when you dine at any Atlas location (and trust us, you’ll want to)
• Room to grow – Professional development, mentorship, and opportunities to make your mark

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees