The HR Manager- Director of Digital Marketing (SF Bay Area)

The HR Manager•San Francisco, CA

47d•$180,000 - $220,000•Hybrid

About The Position

We are a diversified company with ventures across sports, entertainment, and social impact. Our mission is to inspire, entertain, and empower through authentic storytelling and strategic partnerships. We are looking for a creative and driven leader to manage our digital presence and amplify our brand's voice. We are seeking a highly skilled and strategic Director of Digital Marketing to lead all consumer-facing communications and digital initiatives. Reporting to the COO, this leader will own the overall brand strategy, marketing calendar, and creative direction for our digital presence and affiliated ventures. This is a hands-on leadership role, equal parts strategist, creative director, and operator, responsible for overseeing digital campaigns, managing a small internal team and freelancers, and personally managing and posting content across key social channels. The ideal candidate combines creative vision, strategic acumen, and operational discipline to grow a high-impact personal brand and engage global audiences.

Requirements

10+ years of progressive experience in digital marketing, brand management, sports marketing, and entertainment marketing. Bachelor's degree in Marketing, Communications, or a related field preferred; or equivalent experience
A proven track record as a strong creative leader who has successfully led a team of at least three people.
Direct experience with hands-on social media management and content posting is required.
Comprehensive understanding of the digital marketing landscape, including social media, content creation, paid media, and brand strategy.
Strong knowledge of digital marketing tools and platforms, including web analytics (e.g., Google Analytics), SEO, social media management tools, and content management systems.
Exceptional leadership and communication skills, with the ability to lead and develop a team and collaborate with high-level stakeholders.
Strong organizational skills and the ability to manage a complex marketing calendar with multiple projects simultaneously.
A creative eye for visual storytelling and a passion for creating compelling content that resonates with a global audience.
A strong grasp of audience insights, cultural trends, and digital behaviors to inform creative strategy and audience growth
Must be comfortable in a fast-paced, dynamic environment that may require evening or weekend work around key events or announcements.

Responsibilities

Strategic Leadership: Develop and own the overarching digital marketing strategy and marketing calendar for the brand and its affiliated ventures. You will be the point person for all consumer-facing communications.
Content & Creative Oversight: Provide leadership for all creative production, ensuring all photos, videos, and graphics align with brand standards and are produced efficiently. Oversee the brand's social and digital channels, coordinating content and handling posting to ensure consistent tone, engagement, and brand alignment across all channels. Ensure that all content reflects the authentic voice, values, and narrative of the brand, maintaining a balance between promotional and personal storytelling.
Team Management & Development: Lead, mentor, and manage a small team of Social Media and Photo-Video Content Creators. You will also be responsible for managing freelancers and other support staff as needed.
Execution & Performance: Oversee the execution of all key digital marketing duties, including social media campaigns, paid ads, event promotion, and PR initiatives. Define and track KPIs across engagement, growth, audience sentiment, and ROI to measure success and inform ongoing optimization to ensure measurable results against annual growth goals.
Budget Management: Prepare and manage the digital marketing budget, ensuring maximum return on investment (ROI).
Cross-functional Collaboration: Collaborate with executives, brand partners, sponsors, and creative agencies to develop and activate campaigns that enhance brand equity and drive engagement.
Market Monitoring: Keep abreast of the latest digital marketing trends, technologies, and competitive landscapes to maintain a competitive edge.
Crisis Management: Oversee real-time social media monitoring and manage responses to emerging issues or crises to protect and enhance brand reputation.