Director of Digital Marketing (3934)

GBG • Boston, MA

1d

About The Position

The Director of Digital Marketing is responsible for lead generation, paid and organic channel execution, and ownership of all digital touchpoints that customers have with GBG. Leading a team of paid media, website, SEO, and other experts, this role is a key revenue driver for the business, delivering scalable, always-on marketing engagement and supporting campaigns with the broader marketing team.

Requirements

• Proven ability to drive results from digital channels, especially from an enterprise target audience
• Experience with HubSpot, Salesforce, 6sense, or similar technologies
• Expertise in account-based marketing tactics using digital channels
• Ability to optimize a discretionary marketing budget and allocate resources effectively to support the go to market team’s objectives

Responsibilities

• Lead a team of digital marketers, as well as website managers and external agency support, to run paid media, website optimization, SEO, and other lead generation efforts
• Act as the primary owner of the company’s website, with an eye towards both the optimal customer experience and supporting the needs of the marketing team
• Build a consistent and scalable performance engine for global growth campaigns, and support regional activities
• Craft and enable a segmented buying journey that accelerates pipeline from GBG’s core verticals and personas
• Measure KPIs and performance to pipeline, revenue, and campaign goals, as well as ROI from marketing activities

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees