Director of Digital Marketing (3934)

GBG•Atlanta, GA

About The Position

Enabling safe and rewarding digital lives for genuine people, everywhere We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification. With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live. About the team and role Performance Marketing The Performance Marketing team at GBG has a global remit to deliver pipeline and revenue for the business. The team consists of digital marketing functions, campaign managers, partner marketing, and customer lifecycle management. Performance Marketing leads campaigns with the support of the broader marketing team, and they create scalable growth for the business. Director of Digital Marketing The Director of Digital Marketing is responsible for lead generation, paid and organic channel execution, and ownership of all digital touchpoints that customers have with GBG. Leading a team of paid media, website, SEO, and other experts, this role is a key revenue driver for the business, delivering scalable, always-on marketing engagement and supporting campaigns with the broader marketing team.

Requirements

Proven ability to drive results from digital channels, especially from an enterprise target audience
Experience with HubSpot, Salesforce, 6sense, or similar technologies
Expertise in account-based marketing tactics using digital channels
Ability to optimize a discretionary marketing budget and allocate resources effectively to support the go to market team’s objectives

Responsibilities

Lead a team of digital marketers, as well as website managers and external agency support, to run paid media, website optimization, SEO, and other lead generation efforts
Act as the primary owner of the company’s website, with an eye towards both the optimal customer experience and supporting the needs of the marketing team
Build a consistent and scalable performance engine for global growth campaigns, and support regional activities
Craft and enable a segmented buying journey that accelerates pipeline from GBG’s core verticals and personas
Measure KPIs and performance to pipeline, revenue, and campaign goals, as well as ROI from marketing activities

Benefits

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered.
Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to [email protected] and we’ll be in touch.
You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.

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