Director of Digital Marketing

SEIUpper Providence Township, PA
12dHybrid

About The Position

SEI is seeking to hire a Director of Digital Marketing focused on optimizing and transforming digital marketing efforts SEI. SEI is seeking to hire a Director of Digital Marketing, a creative leader with a proven track record in driving transformative digital strategies. This role is pivotal in shaping SEI’s digital presence, optimizing marketing performance, and leveraging technology to deliver measurable business outcomes. You will lead a team of digital specialists, fostering innovation and collaboration across marketing, sales and business teams to ensure SEI remains at the forefront of digital marketing excellence. As the Director of Digital Marketing, your impact on SEI's business will be profound. Your leadership will directly influence SEI’s ability to expand market reach, enhance brand visibility, and accelerate revenue growth. By integrating data-driven insights and advanced mar-tech solutions, you will position SEI as a digital-first organization, ensuring competitive advantage and sustained growth.

Requirements

  • Minimum of 10 years of experience in marketing leadership roles.
  • Expertise in SEO/GEO, SEM/GEM, paid media, social media, and marketing automation platforms.
  • Strong analytical skills with experience in data-driven decision-making.
  • Exceptional budgeting and resource management capabilities for successful program execution.
  • Proven ability to lead cross-functional teams and manage complex projects.
  • Excellent communication and stakeholder management skills.
  • Bachelor’s degree in Marketing, Business, Finance or related field; advanced degree preferred.

Responsibilities

  • Lead Digital Strategy: Define and execute a comprehensive digital marketing roadmap aligned with SEI’s business objectives.
  • Optimize Performance: Drive initiatives across SEO/GEO, SEM/GEM, paid media, social, and content marketing to maximize ROI.
  • Innovate with Technology: Leverage marketing automation, analytics, and personalization tools to enhance customer engagement.
  • Collaborate Across Teams: Partner with product, sales, and analytics teams to deliver integrated campaigns.
  • Optimize Vendors & Compliance: Oversee vendor relationships and ensure adherence to internal compliance and risk management standards.
  • Champion Data-Driven Decisions: Establish KPIs and reporting frameworks to measure success and inform strategy.

Benefits

  • To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive care for your physical and mental well-being, a strong retirement plan, tuition reimbursement, a hybrid working environment for most roles, support for working parents and flexible Paid Time Off (PTO) so you can relax, recharge and be there for the people you care about.
  • Benefits include healthcare (medical, dental, vision, prescription, wellness, EAP, FSA), life and disability insurance (premiums paid for base coverage), 401(k) match, education assistance, commuter benefits, up to 11 paid holidays/year, 21 days PTO/year pro-rated for new hires which increases over time, paid parental leave, back-up childcare arrangements, paid volunteer days, a discounted stock purchase plan, investment options, access to thriving employee networks and more.
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