Director of Digital Growth & AI Marketing

Venterra Realty•Houston, TX

4d•Onsite

About The Position

This is not a traditional digital marketing role. It is a growth leadership role responsible for building and operating an AI-first marketing engine across multiple (90) brands. The expectation is step-change performance through automation, AI, and disciplined execution. The core mandate is to build and operate a digital growth engine that wins across SEO, AEO (Answer Engine Optimization), and AIO (AI Optimization). This involves designing and managing demand strategies that adapt to occupancy, pricing posture, unit availability, and lease trade-outs, converting demand through high-performing landing pages and funnels. The role requires partnering with Revenue Management and Asset Management to establish demand guardrails, escalation triggers, and spend on/off ramps, and participating in regular revenue, demand, and performance reviews to provide data-driven recommendations. It also involves scaling content and distribution via video, social, and email ecosystems, leveraging AI and automation to reduce manual work and increase output, and producing measurable, repeatable growth across multiple brands.

Requirements

8–12+ years in digital marketing with full-funnel ownership
Proven success scaling SEO and organic growth engines
Deep understanding of Technical SEO
Deep understanding of Structured data / schema
Deep understanding of AI search environments (AEO / AIO)
Strong experience in Demand Generation
Strong experience in Conversion rate optimization (CRO)
Strong experience in Landing page strategy
Strong experience in Email automation and lifecycle marketing
Strong experience in Content and video strategy at scale
Experience working alongside technical teams (engineering, systems, AI)
Proficiency with Analytics tools: GA4, Heap or equivalent event-based platforms
Proficiency with Tagging tools: GTM or equivalent
Proficiency with SEO tools: SEMrush, Ahrefs, Screaming Frog
CMS experience (headless environments preferred)
Familiarity with AI tools, automation platforms, and prompt systems
Understanding of scalable content and video production workflows
Builds systems, not one-off campaigns
Makes decisions based on data and outcomes
Comfortable operating in ambiguity and building from zero
Does not rely on agencies for strategy
Can partner effectively with technical counterparts without overlap

Responsibilities

Execute strategy across traditional and AI-driven search
Build content frameworks designed for zero-click and AI-generated environments
Identify and prioritize ranking opportunities across all brands
Set requirements for scalable content systems (executed by AI Architect)
Execute on what gets built, optimized, or scaled
Translate business goals into digital growth plans
Prioritize across 90+ properties and multiple brands
Support landing page strategy, testing, and performance
Support funnel architecture aligned to user intent
Lead A/B and multivariate testing roadmap
Set requirements for templates and testing infrastructure
Execute the video-first and AI-scaled content strategy
Align content across SEO, social, and email
Ensure content is built for both discovery and conversion
Direct large-scale content production (enabled through automation systems)
Support lifecycle marketing from lead → lease → resident → renewal
Build behavior-driven email systems and journeys
Position social as a distribution engine, not just brand presence
Identify where AI and automation should be applied across the funnel
Continue to define use cases for content generation, optimization, reporting, and campaign execution
Partner with DSAI to implement and scale these systems
Responsible for performance across Demand Generation, Engagement, Conversion, and Revenue impact
Define success metrics and reporting frameworks
Drive optimization based on data, not opinion
Own SEO / AEO / AIO strategy
Own Content strategy and priorities
Own Conversion strategy and funnel performance
Own Channel performance (search, video, social, email)
Responsible for Traffic growth
Responsible for Conversion improvement
Responsible for Revenue impact