Director of Digital Demand Generation

Pantheon Systems, Inc

12d•Remote

About The Position

Pantheon WebOps Platform powers the open web, running more than 300,000 sites in the cloud for customers including Google, Princeton, Salesloft, and Doctors Without Borders. Every day, thousands of developers and marketers create, iterate, and scale WordPress and Drupal sites to reach billions of people globally. Pantheon’s multitenant, container-based platform enables organizations to manage all of their websites from a single dashboard. Organizations, including Clorox and the United Nations, drive results through accelerated development and real-time publishing using Pantheon’s collaborative workflows. We are seeking a data-driven Director of Digital Demand Generation to architect our growth engine. Reporting to the VP of Marketing, this is a strategic role where you will design and implement the systems and channels required for systematic pipeline growth. You will be responsible for developing and executing innovative digital strategies that drive inbound leads, optimize funnel conversion, and maximize ROI across paid and organic channels. This role requires close partnership with Sales and RevOps to ensure lead quality and seamless handoffs. 📍 This is a remote position open to candidates based in the United States or in Canada (Vancouver, BC).

Requirements

10+ years of B2B marketing experience with at least 5 years focused on demand generation, growth marketing, or digital strategy.
MarTech Expertise: Deep experience with marketing automation (SFDC/Marketo) and CRM systems (preferably Salesforce).
Analytical Skills: Data-driven approach with experience building dashboards, analyzing metrics, and presenting insights to leadership.
Project Management: Strong project management capabilities with ability to manage multiple initiatives simultaneously.
Education: Bachelor's degree in Marketing, Business, or equivalent working experience.
Travel: Willingness to travel up to 20% to support company events.
International Travel: Must be able to travel internationally (mainly USA and Canada).

Nice To Haves

Experience in SaaS or technology companies.
Experience with Qualified, 6Sense, ZoomInfo, etc.
Certifications in Google Analytics, Google Ads, Marketo, or SFDC.
Experience building programs for multiple industries and segments.

Responsibilities

Strategy Development: Develop and execute comprehensive digital marketing strategies to drive pipeline generation across paid media, SEM, SEO, and social.
Campaign Management: Design and implement multi-touch digital campaigns including paid programs, content and webinar programs, email nurture tracks, and account-based marketing (ABM) programs.
Budget Ownership: Own the digital marketing budget allocation and ROI analysis, ensuring efficient spend and low Customer Acquisition Cost (CAC).
Funnel Optimization: Analyze the end-to-end lead lifecycle to identify bottlenecks and improve conversion rates from inquiry to closed-won.
Tech Stack: Oversee the program adoption and usage of marketing technology stack (MAP, CRM, ABM tools) ensuring integration and data hygiene.
Reporting: Establish and track KPIs for demand programs including pipeline generation, conversion rates, and revenue impact.
Leadership: Build and manage a team of digital marketers and external contractors.

Benefits

Industry-competitive compensation and equity plan
Time off to recharge
US: Flexible time off, sick days, and 13 paid holidays
Canada: Paid time off (PTO), paid sick leave (PSL), and 11 paid holidays
Comprehensive medical coverage: health, dental, vision
Paid parental leave (plus fertility, adoption, and other family planning benefits)
In-office workspace available in San Francisco (US) and Vancouver (Canada)
Top-of-the-line equipment and tools
Monthly allowance for wellness, reading, and access to LinkedIn Learning for continued development
Team-based and company-wide events and activities that inspire, educate, and cultivate