Director of Digital Brand Data

Travel + Leisure Co. • Orlando, FL

27d

About The Position

We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. The Director, Digital Brand Data is responsible for defining and leading the organization’s brand data strategy with a deep understanding of marketing, customer behavior, and digital psychology. This role ensures data is not only governed and integrated, but intentionally designed to influence customer decision-making, support lifecycle marketing, and drive measurable business outcomes across brands. Serving as a senior leader within Digital Marketing & Growth, this role owns the collective vision, roadmap, and prioritization for brand data initiatives, working closely with business leaders, external partners, Marketing Technology, Analytics, and IT. The Director translates business and marketing needs into scalable data strategies and actionable use cases that power personalization, segmentation, and journey orchestration across channels. This role leads a small, specialized team and provides executive-level guidance to cross-functional partners, ensuring data investments move beyond reporting and into execution. Success in this role requires a rare combination of data fluency, marketing expertise, and leadership, with the ability to bridge strategy and execution while grounding decisions in how customers think, behave, and engage digitally.

Requirements

• Bachelor’s Degree in Business, Marketing, Analytics, Information Systems, or related field
• Strong strategic thinking with the ability to translate vision into execution.
• Deep understanding of marketing fundamentals and customer behavior.
• Excellent executive communication and stakeholder management skills.
• Strong problem-solving, prioritization, and decision-making capabilities.
• Proven ability to operate effectively in a matrixed organization.
• Strong understanding of CRM data models and MarTech ecosystems.
• Experience designing data strategies that support lifecycle marketing, personalization, and segmentation.
• Ability to apply digital psychology and behavioral principles to data strategy.
• Experience partnering with IT while maintaining marketing-led ownership.
• Familiarity with data governance, privacy, and compliance considerations.
• 10+ years of experience across marketing, data, analytics, or marketing technology roles.
• Proven experience leading data initiatives that directly supported marketing execution.
• Experience operating at the intersection of business, marketing, and technology.
• Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

Nice To Haves

• Travel, hospitality, or consumer brand experience a plus.

Responsibilities

• Brand Data Strategy & Ownership Define and own the brand data strategy that enables lifecycle marketing, personalization, and growth initiatives.
• Ensure data strategies are grounded in marketing principles, digital psychology, and customer behavior, not just technical feasibility.
• Partner with marketing leaders to ensure data directly supports acquisition, engagement, retention, and conversion strategies.
• Establish standards for how data is used across email, web, paid media, and emerging channels.
• Use Case Development & Business Impact Lead the identification, prioritization, and governance of marketing- and growth-focused data use cases.
• Partner with business leaders to define success metrics tied to engagement, conversion, retention, and revenue.
• Drive accountability from concept → execution → adoption.
• Ensure use cases translate into scalable, reusable solutions.
• Partner & Executive Business Leadership Serve as the senior business owner for brand data partnerships.
• Own relationships with external partners, aligning capabilities to marketing and brand priorities.
• Remove organizational roadblocks and drive cross-functional decisions.
• Act as a trusted advisor to senior leadership on data-driven marketing strategy.
• Data Products, CRM & MarTech Enablement Partner with Marketing Technology, CRM, Analytics, and IT to design and deliver data products, pipelines, and activation capabilities.
• Ensure CRM and MarTech platforms are enabled with clean, actionable, and activation-ready data.
• Guide execution plans that embed data into day-to-day marketing operations.
• Team & Capability Leadership Lead and develop a specialized brand data team consisting of a Manager and Senior Analysts.
• Build skills across CRM, MarTech, and marketing data strategy.
• Set clear expectations for how data supports execution, not just insight generation.
• Identify capability gaps and recommend investments in people, tools, or partners.

Benefits

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director