Director of De Novo and Clinic Growth

American Family Care•Birmingham, AL

11d•$100,000 - $110,000•Remote

About The Position

American Family Care (AFC) is the nation’s largest provider of urgent care service, offering convenient walk-in access seven days a week. Our state-of-the-art clinics deliver high-quality, episodic care for acute illness and injuries, as well as comprehensive occupational health and workers compensation services. Each location is equipped with an on-site laboratory and in-house X-ray capabilities to ensure timely and efficient care. AFC Franchising, LLC (AFCF) is the franchising division of American Family Care and serves at the primary liaison between the corporate organization and franchise owners. This division provides operations guidance, strategic support, and performance oversight to ensure consistency, growth, and success across all franchise owned clinics nationwide. Summary The Director of De Novo and Clinic Growth leads the strategic planning, execution, and performance of all new clinic development projects across assigned markets. This role ensures on-time, and brand-aligned delivery of new clinic openings while driving long-term growth through effective project management, and partnership with franchisees and internal stakeholders. The position is instrumental in improving opening efficiency and optimizing early operational performance post-launch.

Requirements

Bachelor’s degree in business, Healthcare Administration, or a related field
7+ years of experience in multi-unit healthcare operations, or franchise growth leadership
Proven track record of managing end-to-end clinic openings and delivering projects on time and within budget
Strong knowledge of regulatory readiness for healthcare environments
Exceptional communication, negotiation, and stakeholder management skills
Ability to work cross-functionally and drive accountability across internal and external partners
Strategic Planning and Execution
Leadership and Team Collaboration
Financial Acumen and Budget Management
Project and Vendor Oversight
Problem Solving and Decision Making
Relationship Management
Results Orientation
Timeliness and quality of new clinic openings
Adherence to budget and development schedules
Franchisee satisfaction and engagement
Post-opening operational and financial performance
Efficiency improvements in development process year-over-year

Responsibilities

Lead the planning and execution of all De Novo (new clinic), Acquisition, and Conversion development projects from concept through opening
Partner with Real Estate, Construction, and Operations teams to evaluate new market opportunities and ensure alignment with brand growth strategy
Partner on all aspects of new clinic opening from site identification, construction, and pre-opening readiness including systems integration
Establish and manage timelines, proactively addressing delays, cost overruns, or risk factors
Partner with cross-functional teams (operations, clinical, IT, HR, marketing) to ensure each clinic opens fully staffed, compliant, and brand-ready
Track and report key performance metrics for clinic openings, ensuring consistent post-launch performance reviews and improvement cycles
Serve as the primary point of contact for franchisees and internal partners throughout the opening process, and through year two of operations
Provide ongoing performance coaching focused on patient volume, staffing, throughput efficiency, and profitability
Conduct performance reviews with franchisees to benchmark success and build tailored improvement action plans
Offer coaching and consultation to franchisees on early operational ramp-up
Maintain alignment with all brand standards, state regulations, and clinical compliance requirements during pre-opening phases
Develop best practices for process improvement, vendor management, and project efficiency