Director of Data, Analytics and Revenue Intelligence

People People•Overland Park, KS

About The Position

Avenue Link is looking for a Director of Revenue Intelligence & Growth Analytics - not just a data scientist, but a strategic builder who transforms data into competitive advantage. This is a player-coach role for someone who thrives at the intersection of analytics, growth strategy, marketplace economics, and performance marketing. You'll combine hands-on analytical execution with the vision and leadership to evolve how Avenue Link uses data to drive smarter traffic acquisition, stronger lead generation, higher buyer quality, and greater profitability. You will own the full revenue intelligence lifecycle - from traffic entry and form submission to lead generation, buyer routing, and revenue realization - ensuring the business operates with clarity, speed, and precision. This role requires someone deeply technical, commercially sharp, highly curious, and comfortable influencing senior leadership with insight, not just reports. Lead generation experience is a strong plus.

Requirements

6+ years in analytics, growth analytics, data science, performance marketing analytics, or revenue optimization
Experience in lead generation, marketplaces, fintech, or high-velocity acquisition environments strongly preferred
Advanced SQL skills and comfort working with large, complex datasets
Expertise in Tableau, including modeling and automated refresh pipelines
Experience with BigQuery or similar cloud data warehouse environments
Strong experimentation background (A/B testing, multivariate testing)
Ability to operate as both strategist and hands-on executor
Proven ability to present insights clearly and persuasively to executives

Nice To Haves

Experience in lead generation or performance marketing ecosystems (strong plus)
Exposure to light machine learning or strong interest in predictive modeling (lead scoring, routing optimization, quality prediction)
Deep understanding of UX/CRO and funnel analytics
Experience building or managing small analytics teams
Familiarity with API-driven data ingestion and engineering collaboration workflows

Responsibilities

Architect Revenue Intelligence
Own end-to-end analytics across our lead generation marketplace
Translate complex data into actionable strategy that improves EPC, ROI, conversion rate, and partner value
Build the connective tissue between traffic acquisition, funnel performance, buyer behavior, and monetization
Elevate how data informs pricing, routing, and yield optimization decisions
Drive Experimentation & Growth
Own A/B experimentation governance from hypothesis through execution and implementation
Identify revenue leakage and conversion friction across the funnel
Partner with marketing and UX to continuously optimize form flows and acquisition channels
Lead a culture of structured experimentation and measurable growth
Modernize Reporting & Data Infrastructure
Replace manual reporting with automated, scalable intelligence systems
Build and refine Tableau dashboards connected to BigQuery and other data sources
Establish enterprise-level reporting standards and governance
Ensure data consistency, reliability, and executive-ready visibility
Optimize Buyer Performance & Lead Economics
Analyze drivers of EPC, monetization, and buyer performance
Improve lead routing logic and partner matching
Support development of predictive lead scoring and quality models
Collaborate on ML-driven enhancements to maximize revenue per visitor
Lead & Elevate the Analytics Function
Mentor and structure 1-2 analysts (with team growth expected)
Create repeatable analytical frameworks
Raise the bar for insight generation and business impact
Serve as a strategic advisor to executive leadership