Director of Creative Strat Ideation

HCA•Nashville, TN

70d

About The Position

At HCA Healthcare, we are driven by a single mission: Above all else, we are committed to the care and improvement of human life. Thats more than just a privilege. At HCA Healthcare, it is our calling. Since our founding more than 55 years ago, we have followed a vision of healthcare the way it should be: patient-centered, constantly evolving and constantly improving, practiced with integrity and compassion. We all have a role in making this vision a reality. Together, we can improve more lives in more ways. The Director of Creative Strategy & Ideation reports to the Sr. Director of Creative Strategy and plays a pivotal role in shaping creative strategies that align with HCA Healthcare's business and marketing goals. This role involves leading concept development, crafting creative copy, and ideating brand activations across internal and external campaigns. Collaboration, strategic thinking, and brand consistency are central to the position.

Requirements

Bachelors Degree in marketing, design, creative development or similar fields
Seven+ years of experience in a similar role within an advertising agency, creative studio, production company, in-house marketing team or similar entities.
Extensive history of creative ideation for a wide variety of marketing initiatives, including brand and consumer campaigns, internal communications, executive events, experiential, environmental and interactive activations and more.
Knowledge of all aspects of creative production, including video, photo, graphic design and motion graphics
Proven experience in leading creative teams for large-scale projects.
Excellent communication and presentation skills.
Strategic thinking with a flair for storytelling and brand development.
Working knowledge of production and collaboration applications such as Adobe Creative Suite, Frame.io, Figma, Workfront and similar
Proficiency in Microsoft Office suite, as well as project management applications such as Workfront.
Occasional overnight travel is required.

Responsibilities

Lead creative concept development for diverse initiatives.
Develop copy for marketing campaigns (brand, recruitment, reputation, etc.).
Ideate environmental and experiential brand activations.
Collaborate with design teams on multi-platform campaigns.
Participate in strategy meetings and brainstorming sessions.
Use data and KPIs to inform messaging and tone.
Pitch creative ideas to stakeholders and executives.
Ensure brand consistency across all creative outputs.

Benefits

Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
Free counseling services and resources for emotional, physical and financial wellbeing
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for child, elder and pet care, home and auto repair, event planning and more
Consumer discounts through Abenity and Consumer Discounts
Retirement readiness, rollover assistance services and preferred banking partnerships
Education assistance (tuition, student loan, certification support, dependent scholarships)
Colleague recognition program
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.