Director of Corporate FP&A

Alo Yoga•Beverly Hills, CA

46d•$175,000 - $225,000•Onsite

About The Position

We are looking for a strategic and results-oriented Director of FP&A - Digital & Technology to lead financial planning and decision support across our high-growth digital business and core technology investments. This individual will partner closely with senior leaders across Digital Marketing, Product, IT, and Digital Operations to drive clarity, rigor, and impact across digital channels and tech initiatives. This is a unique opportunity to impact the future of a rapidly growing brand that's redefining wellness. As Director, you'll be at the heart of our financial strategy - driving focus and execution at scale while translating financial insights into actionable business strategies.

Requirements

Bachelor's degree in Finance, Economics, Accounting, or related field; MBA or CPA preferred
10-15 years of progressive experience in FP&A, including 3+ years supporting digital and/or technology functions in a CPG, retail, or DTC environment
Strong grasp of digital KPIs (CAC, LTV, AOV, ROAS, conversion rate) and understanding of technology cost structure (capitalized development)
Experience partnering with CRM, merchandising, and operations teams to evaluate and influence performance
Proven ability to lead teams and influence cross-functional stakeholders at all levels
High proficiency in Excel and financial modeling; familiarity with ERP system (SAS, NetSuite, etc.)
Passion for innovation, performance, and scaling best-in-class consumer experiences

Responsibilities

Lead all financial planning, budgeting, and forecasting activities for Alo's digital channels and enterprise technology functions.
Serve as the lead finance business partner to Digital Marketing, Product, Technology, Web Merchandising, CRM, and Digital Operations teams-guiding strategic investment decisions to drive growth and optimize bottom line
Own consolidated digital P&L, including tracking of tech-related capex and opex
Partner with CRM team to evaluate the financial impact of lifecycle marketing initiatives and conversion-driving campaigns
Collaborate with Web Merchandising on product mix optimization and site strategy
Develop investment frameworks and scenario models for acquisition spend, website performance, infrastructure scaling, and technology initiatives
Build and lead a high-performing team, fostering a collaborative and high-accountability environment
Prepare management materials and lead monthly reporting for digital and technology
Drive automation and systematization of reporting tools, partnering with Accounting, Data, and BI to ensure consistency and accuracy