Director of Consumer Insights , Wellness

Texas L P•Marlborough, MA

36d•Hybrid

About The Position

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR , Honeywell , Vicks , Hot Tools , Drybar , Curlsmith, and Revlon brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! The Director of Consumer Insights is responsible for leading the Wellness insights strategy, setting and modeling high standards for insight quality, rigor, and impact. This leader establishes global best practices and elevates the role of consumer learning across brand foundations, consumer journeys, trends, communication effectiveness, and brand health tracking. This leader will oversee the development and execution of high-impact primary research, synthesize insights across multiple data sources, track trends, and translate findings into clear, actionable recommendations that drive brand growth, innovation success, and competitive advantage. As the voice of the consumer, this role plays a critical part in building a consumer-obsessed culture, partnering collaboratively across teams and helping grow the Wellness business today and tomorrow by ensuring the consumer is at the heart of everything we do.

Requirements

Strong empathy for consumers and ability to advocate for the consumer perspective
Strategic and analytical thinking
Bias for action with the ability to influence and collaborate effectively in a matrixed organization
Proven track record of translating business questions into effective research approaches, synthesizing data into insight-driven narratives, and delivering clear, actionable recommendations that influence strategy and decision making
Deep hands-on experience designing and executing both qualitative and quantitative research, with strong understanding of consumer research methodologies and best practices
Track record of building and maintaining a best ‑ in ‑ class research vendor ecosystem through rigorous evaluation, selection, and ongoing management
Demonstrated expertise using DIY insights and agile research platforms such as Zappi, Dig Insights, or similar tools, along with experience managing external research vendors
Strong project management and organizational skills, with the ability to prioritize, manage multiple initiatives, and meet deadlines in a fast-paced, matrixed environment
Strategic, curious, and creative mindset, balanced with strong attention to detail and a results-oriented approach
Results-oriented mindset with a focus on impact and execution
Bachelor's Degree
7+ years of professional experience with relevant consumer insight background
7+ years of experience in consumer insights, market research, brand strategy, or a related discipline, with demonstrated progression in responsibility and scope
Authorized to work in the United States on a full-time basis

Nice To Haves

MBA
Experience in CPG and durable goods

Responsibilities

Champion a consumer-first mindset across Wellness, ensuring the external perspective informs strategy, innovation, and execution
Serve as a strategic thought partner to Brand Marketing, Innovation, and Experience Planning teams, bringing forward-looking consumer and market perspectives
Lead the development of global learning agendas and insight strategies aligned to business priorities
Design, manage, and deliver best-in-class qualitative and quantitative research with speed, rigor, and impact
Translate data into compelling storytelling and well-founded actionable recommendations for senior stakeholders
Establish and steward best practices, tools, and frameworks for consumer insights across the Wellness portfolio
Partner closely with Analytics team to integrate consumer understanding with business and performance data
Lead the end‑to‑end consumer insights strategy for the Wellness portfolio, developing annual learning roadmaps that fill knowledge gaps, identify growth opportunities, and guide key decisions across the consumer journey.
Serve as a strategic advisor to brand and innovation teams, bringing a forward‑looking consumer perspective to planning and fostering a consumer‑obsessed culture through proactive insight sharing and cross‑functional alignment.
Lead the design, execution, and delivery of custom qualitative and quantitative research to inform brand foundations, segmentation, concept/claims testing, messaging, innovation, and experience assessments.
Translate business questions into clear research objectives and select the most effective methodologies using DIY platforms, syndicated tools, and external partners.
Manage top‑tier research vendors, set quality expectations, and ensure all work is delivered on time, on budget, and with strong business relevance and actionable outcomes.
Synthesize insights across primary research, secondary data, analytics, trends, and cultural context to build a holistic view of the consumer.
Translate diverse data sources into clear, actionable insights that guide decision‑making across the organization, delivering concise implications and recommendations that shape strategy, creative development, innovation, and go‑to‑market plans.
Partner with Brand Marketing, Innovation, Experience Planning, Creative, and Analytics teams to embed consumer insights throughout planning and execution.
Work with analytics partners to integrate consumer, shopper, and behavioral data, strengthening decision‑making and driving holistic, insight‑led strategies.
Monitor competitive activity, consumer and category trends, and broader macroeconomic and cultural shifts to inform future‑focused insights.
Evolve global insights standards, tools, and frameworks to drive consistency and effectiveness across the Wellness portfolio.
Continually identify opportunities to improve ways of working, enhance research efficiency, and increase the impact of insights on the business.