Director of Communications | Bankrate
About The Position
As the Director of Communications, you will drive Bankrate’s external communications strategy and elevate our presence across financial media, consumer news, and the broader fintech landscape. You will own day-to-day PR strategy, media relations, thought leadership programs, and external messaging — ensuring Bankrate consistently shows up as a trusted, authoritative voice in personal finance. In this role, you’ll lead and develop a multidisciplinary communications team spanning PR strategy, media operations, production editing, on-camera subject matter experts, and content-driven communications. You will partner closely with brand, editorial, legal, and senior leadership to ensure cohesive narratives, strong spokesperson performance, and high-impact earned media coverage. This is a highly collaborative, highly visible role designed for a communications leader who is both strategic and hands-on, and who thrives in fast-moving, news-driven environments. This role is open to remote or hybrid candidates (East coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.
Requirements
- 8–10+ years of experience in communications, PR, media relations, or strategic storytelling, including leadership experience.
- Demonstrated success owning or significantly contributing to communications strategy for a fintech, financial services, or complex consumer brand.
- Strong media relationships across national, consumer, and business press; proven track record of generating consistent earned media.
- Experience supporting on-camera talent, prepping spokespeople, and managing media-facing subject matter experts.
- Exceptional writing, messaging, and narrative development skills.
- Knowledge of PR tools such as Cision, TVEyes, Google Suite, Asana, or other project management and media monitoring platforms.
Responsibilities
- Develop and execute Bankrate's external communications strategy in alignment with brand and business priorities.
- Shape key messaging frameworks, storylines, and media narratives rooted in financial expertise and market trends.
- Strengthen Bankrate’s position as a trusted voice in personal finance, consumer money management, and fintech.
- Build and maintain relationships with top-tier reporters, editors, producers, and industry analysts.
- Secure earned media coverage across TV, digital, print, podcasts, and events.
- Lead reactive and proactive PR efforts, including issues response, data-driven storytelling, and reputation management.
- Integrate thought leadership into broader brand campaigns and editorial initiatives.
- Lead, mentor, and grow a team of communications specialists across production editing, PR strategy, media ops, and content communications.
- Partner with design, video, and editorial teams to ensure cohesive and on-brand execution across all channels.
- Monitor industry and competitive trends to refine strategy and identify opportunities.
Benefits
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
