Director of Communications and Marketing

State of South Carolina • Rock Hill, SC

56d • $51,911 - $55,631

About The Position

Reporting to the Dean, the Director of Communications & Marketing leads the development and implementation of all marketing and communications strategies for the College of Visual and Performing Arts (CVPA). Incumbent produces communications to promote and support co-curricular and educational programs, special events, reporting, student recruitment, and community, donor and alumni engagement.

Requirements

• Bachelor's degree in marketing, communications, graphic design or an arts-related discipline.
• At least two years of relevant experience.
• Proficiency with Adobe Creative Suite and Microsoft Office Suite.
• Expert knowledge of marketing and design principles, strategies and best practices.
• Understanding of brand management and the ability to design and produce materials and other collateral that ensure consistency.
• Exceptional graphic design skills.
• Effective oral and written communication skills and the ability to produce and edit a range of engaging written and electronic content for diverse audiences.
• Effective project and time management skills, including the ability to meet deadlines while working on multiple concurrent projects.
• Ability to lead a design team.
• Ability to supervise and mentor student interns.
• Sufficient technical ability to quickly master software, web management systems, and data collection and reporting tools.
• Strong interpersonal skills and the ability to establish and maintain effective working relationships with faculty, staff, students, alumni, donors, media outlets and the general public.

Nice To Haves

• Experience in marketing, communications, branding, social media and web design.
• Experience with photography and video editing.
• Experience leading a design team.

Responsibilities

• Leads all communications and marketing strategies for CVPA, increasing visibility and engagement across regional/national audiences.
• Designs and produces digital and print promotional materials for recruitment and marketing of CVPA programs and events.
• Maintains up to date, visually dynamic college catalog and website aligned with promotion, accreditation, recruitment and audience engagement goals/needs.
• Designs and produces the college's bi-monthly newsletter.
• Develops video and photo assets for archive and marketing.
• Manages donor communications, alumni engagement and fundraising initiatives in collaboration with University Advancement and Alumni Relations.
• Develops targeted social media strategies and digital ads.
• Engages with and provides accurate and timely information to media outlets and social channels; generates and responds to social media posts; and writes press releases.
• Coordinates and promotes specific college and community events and activities, including open houses, recruitment initiatives, fundraising activities and community events.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Executive, Legislative, and Other General Government Support