Director of Commerce & Growth

FLINN SCIENTIFIC INC•Batavia, IL

5d•$165,000 - $185,000•Onsite

About The Position

In this role, you will own our revenue engine across eCommerce, demand generation, and go-to-market execution. This is not a maintenance role. This is a builder role, designed for a strategic operator who can architect, lead, and scale a high-performance growth model across digital channels. This position requires deep functional expertise, a track record of revenue ownership, and the ability to lead cross-functional initiatives that connect media, site performance, product launches, and customer behavior into one cohesive growth engine.

Requirements

Bachelor’s degree required; MBA or relevant advanced degree preferred. Equivalent experience in high-growth eCommerce or digital leadership roles strongly considered.
10+ years in growth, eCommerce, or demand generation leadership
Proven success driving revenue across direct/digital or omnichannel businesses
Strong analytical foundation with expertise in CAC, LTV, conversion, and attribution
Comfortable navigating ambiguity and building structure as you scale
Able to lead teams and influence across Product, Marketing, and Ops
Obsessed with performance, but know that people and process build lasting growth

Responsibilities

Own end-to-end growth performance across eCommerce and direct revenue channels.
Drive KPIs including revenue, orders, AOV, conversion, and contribution margin.
Lead growth forecasting, performance pacing, and scenario planning.
Balance demand creation with inventory availability, merchandising priorities, and margin goals.
Lead tradeoff conversations between brand, margin, and media investment.
Own growth investment decisions based on CAC, LTV, and incremental ROI.
Lead digital merchandising, on-site conversion strategy, and checkout optimization.
Partner with UX, Product, and Tech to improve site flows and customer experience.
Translate product, category, and promo strategies into site execution.
Own full-funnel media strategy across paid digital, print/catalog, and performance.
Lead attribution, media mix modeling, and incrementality testing.
Set the strategy for paid performance, channel allocation, and ROI thresholds.
Develop and drive the GTM launch calendar across categories, with clear unit and revenue targets.
Align launch execution with merchandising, inventory risk, and promotional strategy.
Own category-level planning and lifecycle revenue optimization.
Create a performance cadence with clear metrics and post-launch readouts.
Identify gaps in performance and course-correct quickly.
Partner with Finance, Analytics, and Ops on forecasting and insights.
Partner with Brand, Comms, and Content on launch strategy and positioning.
Align closely with Merchandising, CX, and Operations for readiness and fulfillment.
Serve as a strategic advisor to the CMO and leadership team on growth strategy.