Director of Business Development

HOME HEALTH & HOSPICE CARE INC•Goldsboro, NC

About The Position

The Director of Business Development for Home Health and Hospice plays a critical leadership role in driving growth across the continuum of care. This position is responsible for developing and executing strategic initiatives to increase referral volume, expand market presence, and build strong relationships with physicians, hospitals, skilled nursing facilities, and other referral sources. The role includes oversight and strategic guidance of the business development team, including Lead Clinical Liaisons, Clinical Liaisons and Community Relations Specialist. Collaborates closely with the Marketing Strategist and Director of Intake and Senior Director of Home Health and Hospice to align strategy and execution.

Requirements

Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field
Minimum of 5 years of business development experience in home health, hospice, or healthcare related field
Deep understanding of Medicare/Medicaid regulations, hospice conditions of participation, and value-based care models
Proven success in leading growth initiatives and managing high-performing teams in a healthcare environment
Experience with CRM platforms and referral analytics tools
Excellent communication, presentation, negotiation, and relationship-building skills
Ability to work under deadline pressure and after hours as needed
Ability to routinely travel to various office locations across service territory

Responsibilities

Abides by and supports 3HC's Compliance Program and Code of Ethics.
Creates positive experiences for internal and external customers that will meet their expectations.
Strategic Growth Leadership: Develop and implement business development strategies to drive census growth and expand the agency’s footprint in target markets.
Identify, evaluate, and pursue new referral sources and partnership opportunities with healthcare providers, facilities, and community organizations.
Stay current on healthcare regulations, payment models, and competitive landscape to inform strategy.
Creates an annual agency marketing plan in collaboration with the Marketing Strategist
Data-Driven Decision Making: Works with the Marketing Strategist to analyze referral trends, admission data, and market intelligence to identify opportunities and gaps.
Use CRM and analytics tools to monitor performance and drive results.
Present regular reports and growth projections to executive leadership.
Monitor and assess market trends and growth opportunities
Provide oversight and support for team goals, timelines and performance
Team Leadership and Development: Maintains a qualified and reliable workforce to satisfy the goals and mission of the Business Development Department and 3HC).
Provide strategic direction and day-to-day oversight to the Clinical Liaison Leads in support of Clinical Liaisons and Community Relations Specialist.
Ensure the team is trained, supported, and motivated to achieve referral and admission goals.
Establish performance metrics, monitor KPIs, and conduct regular evaluations and coaching.
Contributes to organizational leadership initiatives as a member of the leadership team and serves on/leads committees as needed.
Fills job vacancies with applicants that will be a "right fit" for the Business Development Department and 3HC and provides the appropriate orientation: (a) interviews, selects, and hires applicants to fill job vacancies in accordance with EEOC and 3HC guidelines; (b) ensures that new staff participates timely in 3HC's orientation program; (c) orients and trains new staff in accordance with their job description and departmental policies and procedures; (d) ensures that new staff to the department completes timely the job specific orientation outline and office orientation; and (e) provides close supervision so that at the introductory performance review, or prior, a good decision can be made whether to maintain the new employee.
Relationship Management Cultivate strong, long-term relationships with key referral sources such as discharge planners, case managers, physicians, and healthcare executives.
Represent the agency at community events, health fairs, and industry functions to enhance visibility.
Pursues and establishes partnerships that advance the growth and success of the agency.
Keeps supervisor informed of activities in the Business Development Department: (a) meets regularly to review current activities, problem solving, attainment of goals, and reports; (b) ensures that supervisor is kept informed of problems and progress in department supervised, and (c) establishes, monitors, and follows-up with supervisor on specific objectives with target dates for completion ensuring the meaningfulness and cost effectiveness of the objectives.
Demonstrates an interest in personal and professional growth for self and staff: (a) attends and participates in workshops, seminars, webcasts to keep abreast of current changes in rules, regulations, relating to job functions and department; (b) does individual reading and research; and (c) recommends educational opportunities for staff and encourages participation. The Director of Business Development serves on the Staff Compliance committee and other committees as assigned and actively participates in assigned meetings by completing assignments and giving input.
Demonstrates a willingness to be cost effective in the use of agency resources, the monitoring of waste, and the proper and safe use of supplies and equipment.
Adheres to 3HC's Personnel Policy and performs other appropriate duties as assigned by supervisor to promote the successful operations and future growth of 3HC.