Director of Business Development

Sonic Electronix • Louisville, KY

2d

About The Position

The Director of Business Development is responsible for driving product innovation, vehicle fitment accuracy, supplier cost optimization, and technical marketing excellence across private label brands. This role ensures that product development strategy, technical data integrity, and market positioning are tightly aligned to support revenue growth, margin improvement, and competitive differentiation. This position serves as the strategic bridge between R&D, business development, marketing, finance, and operations—transforming technical innovation into scalable, profitable growth.

Requirements

• Proven leadership experience in product development, R&D, or technical business development.
• Strong background in supplier management, cost analysis, and margin optimization.
• Experience managing technical data systems, vehicle fitment databases, or complex product catalogs preferred.
• Demonstrated ability to translate technical innovation into commercial success.
• Excellent cross-functional communication, analytical, and presentation skills.

Responsibilities

• Own and manage the NVX product roadmap from concept through launch and lifecycle management
• Identify product gaps and new opportunities through competitor and market analysis
• Define product specifications, positioning, and requirements for new and existing products
• Work directly with domestic and overseas manufacturers on product development, revisions, and quality issues
• Review, test, and approve samples; resolve performance, reliability, or spec discrepancies
• Own all product ordering, including purchase orders, quantities, timing, and replenishment decisions
• Lead pricing strategy, landed-cost evaluation, and margin planning for new and existing products
• Negotiate pricing and terms with suppliers and evaluate alternative manufacturing options
• Ensure products meet performance expectations, compliance needs, packaging requirements, and warranty standards
• Oversee product titles, descriptions, specs, attributes, categories, and comparison content
• Ensure accuracy and consistency between product content, images, specs, and fitment
• Act as a technical and product resource for Sales, Customer Service, and internal teams
• Serve as a bridge between product, content, sales, customer service, and operations
• Help resolve fitment, compatibility, and product-related issues that impact sales or returns
• Support internal teams with product comparisons, alternatives, and technical explanations
• Identify process gaps and improve how products move from idea to customer

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees