Director of Business Development

Lifepoint Health • Howard, WI

14h

About The Position

The Director of Business Development is responsible for the development and implementation of business and marketing plans for the Rehabilitation Hospital. Candidate will establish strategic marketing plans in collaboration with senior leadership to achieve the facility's objectives. This position designs and maintains a system for strong relationships with Managed Care Providers, Medicare, Case Managers, other payers, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Team. A Director of Business Development who excels in this role: Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met. Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors. Will be the managing director over the clinical liaison and admissions teams. Must have a strong understanding and ability to work in all business development roles, as needed. Develops and manages the marketing department's operating budget. Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the LifePoint information systems together with internal data and external data base information for statistical analysis. Serves as a liaison between Financial Services, Information Systems, and Business Development as it relates to internal data gathering and distribution of demand and utilization data. Designs control systems to measure effectiveness and results of market development and penetration.

Requirements

• Clinical License or Bachelor’s Degree
• Minimum of 5 years’ experience in healthcare management preferred.
• Excellent skills needed in forecasting, market based planning, communications and public relations.
• Valid driver’s license and clean driving record

Responsibilities

• Development and implementation of business and marketing plans for the Rehabilitation Hospital
• Establish strategic marketing plans in collaboration with senior leadership to achieve the facility's objectives
• Designs and maintains a system for strong relationships with Managed Care Providers, Medicare, Case Managers, other payers, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements
• Overall management of the Marketing and Admission Team
• Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded
• Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors
• Managing director over the clinical liaison and admissions teams
• Develops and manages the marketing department's operating budget
• Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends
• Serves as a liaison between Financial Services, Information Systems, and Business Development as it relates to internal data gathering and distribution of demand and utilization data
• Designs control systems to measure effectiveness and results of market development and penetration

Benefits

• Comprehensive Benefits : Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
• Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
• Financial & Career Growth : Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
• Employee Well-being : Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
• Professional Development : Ongoing learning and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director