Director of Business Development

Strategic Retail Partners•Denver, CO

25d•$120,000 - $200,000

About The Position

The Director of Business Development is a senior, player–coach role responsible for leading and scaling SRP’s new business acquisition strategy. This position directly manages a team of Business Development Managers while also maintaining personal responsibility for key new account opportunities. The Director owns pipeline health, new account launches, and first-year performance, ensuring strong program penetration and sustained growth across newly acquired customers. This role reports directly to the VP of Sales and plays a critical role in shaping SRP’s growth trajectory. Driven by our mission to exceed the expectations of on-the-go consumers, Strategic Retail Partners has grown from a regional sunglasses distributor founded in 1969 into an international leader of in-store merchandising solutions. We have built relationships with thousands of international, national, and regional retailers who rely on our customized solutions in more than 70,000+ locations across the U.S. and Canada. With warehouse facilities in several states and service representatives covering all regions of the country, there isn't a retail location we can't service.

Requirements

Minimum of five years of experience in business development, sales leadership, or a related role, preferably within C-Store, Grocery, or Retail.
Minimum of two years of experience leading and developing sales or business development teams.
Strong track record of closing new business and driving sustained account growth.
Excellent communication, presentation, and negotiation skills.
Proven ability to manage complex sales cycles and senior-level customer relationships.
Proficiency with Salesforce CRM; familiarity with Tableau, Excel, and PowerPoint preferred.
Analytical mindset with the ability to interpret sales data and market trends.
Bachelor’s degree in business, sales, or a related field preferred, or equivalent experience.
Ability to travel up to 50%

Responsibilities

Lead, coach, and develop a team of Business Development Managers focused on new account acquisition.
Set clear expectations, goals, and accountability for pipeline activity, conversions, and first-year performance.
Partner with the VP of Sales on hiring, onboarding, performance management, and development of BDMs.
Establish best practices for prospecting, deal execution, and account launches.
Personally manage and close high-priority or strategic new business opportunities.
Own relationships with senior decision-makers at targeted accounts.
Lead complex negotiations, proposals, and enterprise-level launches as needed.
Own pipeline health and visibility across the Business Development team.
Ensure consistent use of Salesforce for pipeline tracking, forecasting, and reporting.
Drive disciplined forecasting and accurate reporting of new business opportunities.
Identify market opportunities, competitive trends, and growth white space.
Ensure strong onboarding and program penetration for all newly launched accounts.
Maintain accountability for new accounts through the first 12 months post-launch in partnership with Customer Management.
Monitor early performance, expansion opportunities, and risk areas to maximize first-year success.
Collaborate closely with Sales Leadership, Customer Management, Product, and Operations teams to support scalable growth.
Represent SRP at industry events, trade shows, and relevant associations.