Director of Brand Marketing

Allegiance Flag Supply•Charleston, SC

About The Position

Allegiance Flag Supply is hiring a senior marketing leader to own the brand expression and creative integration of the business. This role exists because the company has strong functional capability across paid media, TV, partnerships, lifecycle, and content, but needs a single leader to bring those efforts together into cohesive campaigns, GTM launches, and brand moments. This is a role for someone who leads through taste, judgment, coordination, and clarity. You are the brand and creative integrator for the company. Your job is to: Define how the brand shows up Ensure creative quality and consistency Orchestrate cross-channel campaigns Translate ideas into executable plans Make the whole marketing system feel intentional Be the voice of the customer You will work closely with paid media, TV, partnerships, and lifecycle owners, but you will not own paid budget decisions or day-to-day media execution. This role is for someone who takes pride in making things feel right: creatively, structurally, and operationally. If you’re excited by shaping a brand, leading integrated campaigns, and bringing clarity to complex marketing efforts, we’d love to talk.

Requirements

Has deep brand and creative instincts
Is a strong editor, curator and creative manager
Can “value engineer” projects
Thinks holistically about marketing systems
Is comfortable leading without needing to personally execute everything
Has experience acting as a GTM lead or campaign owner
Enjoys coordinating across functions and bringing order to complexity
You might come from brand marketing, creative strategy, or integrated marketing, but you are not a pure media buyer or channel specialist.

Responsibilities

Own brand and creative leadership
Serve as the primary steward of brand voice, tone and visual identity
Set the creative bar and ensure consistency across all touch points
Function as the internal “taste-maker” for campaigns, launches and storytelling
Lead integrated campaigns and GTM planning
Plan and lead go-to-market strategy for launches, promotions and brand moments
Pull together creative, content, paid, TV, partnerships and lifecycle into cohesive campaigns
Ensure timing, messaging and creative execution are aligned across channels
Manage creative execution
Lead and manage internal creative resources
Brief, direct and evaluate creative work and ensuring the output is delivered at a high standard
Identify and manage external creative partners (agencies, freelancers, production) to supplement internal capabilities
Function as the cross-functional project leader
Serve as the central project owner for major marketing initiatives
Coordinate across teams to keep work moving forward cleanly and on time
Translate strategy into clear briefs, timelines and deliverables
Partner across the marketing stack
Work closely with paid media and TV owners to ensure creative and messaging perform as intended
Partner with partnerships and lifecycle teams to maintain brand coherence
Ensure marketing efforts reinforce one another rather than operate independently