Director of Brand Marketing + Communications

(MALIN+GOETZ) • New York, NY

47d • $120,000 - $160,000 • Hybrid

About The Position

The director of brand marketing + communications is responsible for shaping and leading the brand’s storytelling across all consumer touchpoints. this role defines the strategic direction for marketing, communications, and community engagement—translating brand vision into integrated campaigns that drive awareness, affinity, and growth. The role requires working cross-functionally with product innovation, digital/e-commerce, creative, retail, and global marketing to ensure consistent, elevated brand presence across all channels and regions. they oversee brand strategy, content, social media, influencer and pr initiatives, and experiential activations—balancing creativity with business impact. This senior leader serves as both a strategic thinker and hands-on executor, fostering collaboration, innovation, and excellence across internal teams and external partners to strengthen brand equity and connection with consumers worldwide.

Requirements

• Extensive brand marketing experience: 8–12+ years leading global or regional brand strategy, campaigns, and multi-disciplinary marketing teams in beauty, lifestyle, or cpg.
• Strategic & data-driven: strong skills in consumer insight, brand positioning, kpi measurement, roi analysis, and long-term brand planning.
• Global & cross-functional leadership: proven ability to collaborate with international teams, manage agencies, and execute integrated, culturally relevant campaigns.
• Storytelling & communication expertise: ability to define brand voice, purpose, and visual identity; skilled in pr, influencer, and cultural activations.
• Omnichannel execution: experience launching global go-to-market strategies across retail, dtc, e-commerce, and digital channels with budget oversight.
• Industry knowledge & personal traits: understanding of beauty/skincare trends, sustainability, and premium positioning; entrepreneurial mindset, project management skills, and passion for the brand mission.
• Read, analyze and interpret business, professional, technical or governmental documents. Write reports, business correspondence and procedure manuals. Effectively present information and respond to questions from managers, customers and the public.
• Add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Compute rate, ratio and percent, and draw and interpret bar graphs.
• Define problems, collect data, establish facts and draw valid conclusions. Interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• MS Office

Responsibilities

• Global Media Strategy + Communications.
• Build and own a strategic and cohesive communications plan with a focus on authentic storytelling to drive awareness, consideration and deliver measurable business impact. partner with creative teams to ensure relevant content is developed to support this plan.
• Own pr, social, influencer, and cultural partnerships to amplify visibility, credibility, community engagement, and brand heat across categories. Partner with the e-commerce team to ensure email, sms, paid social and any affiliate campaigns are aligned with the communications plan.
• Own the relationship with global & north american agencies and gatekeep the quality of inputs and outputs. manage and optimize the global marketing and north america activation budgets to maximize roi.
• Integrated Campaigns & Activation.
• Lead the 360° global brand strategy. focus on winning in north america with campaigns across owned, paid, earned, experiential, dtc, and amazon—delivering creative excellence, consistent consumer experiences, and measurable business impact.
• Drive cohesive big idea full-funnel storytelling by partnering cross-functionally (creative, digital, pr, retail) and manage global agencies to produce breakthrough, culturally resonant work.
• Define, track, and report global brand kpis—including awareness, reach, roi—ensuring campaigns meet milestones, deliver sell-in assets, and achieve measurable results. partner with the north american teams to gather market insights, feedback to improve and optimize campaigns over time.
• Key contributor to Product Innovation & Portfolio strategy.
• Contribute to the innovation pipeline and partner with the product development team to identify innovation opportunities that deepen engagement and expand category reach.
• Own the strategic brand framework for commercial and operations teams, including but not limited to assortment, pricing, sampling, and promotions.
• Leadership & Collaboration.
• Lead, inspire, and develop a high-performing team that is focused on driving awareness and consideration both in the digital space (social, pr, media) and the physical space (wholesale, pop-ups, owned stores).
• Foster a culture of collaboration, innovation, quality and accountability across global and regional teams.
• Champion cross-functional alignment with product, sales, creative, pr, social, collaborators, and partnerships to ensure brand coherence and commercial success.

Benefits

• The estimated salary range for this position is $120,000 to $160,000.
• The New York corporate office is hybrid (3 days in-office, 2 days work from home).
• Dog-friendly office environment.
• Full-time employees are eligible for medical, dental, and vision insurance, employer paid life insurance, 401k plan, pre-tax commuter benefits, quarterly gratis, employee discount, long-term and short-term disability leave, and much more.
• Time off includes paid company holidays, paid vacation/personal/sick/birthday hours, Summer Fridays, and volunteer time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees