Director of Brand, Events, and Experiences

Origami Risk LLC•Atlanta, GA

5d•Hybrid

About The Position

The Director of Brand, Events, & Experiences leads Origami’s brand strategy, content programs, digital presence, and experiential initiatives. This role is responsible for building a consistent, differentiated brand that drives measurable business impact. Working within a performance- and growth-oriented marketing organization, this leader uses data, operational rigor, and financial discipline to guide decision-making and ensure all brand and experience investments deliver clear value.

Requirements

Bachelor’s degree from an accredited university or college.
10+ years of experience in B2B marketing leadership across brand, digital, content, and experiential marketing.
Proven ability to connect brand and experience programs to measurable business outcomes.
Experience optimizing digital experiences using analytics, testing, and performance tools.
Track record managing large-scale events with operational excellence and budget discipline.
Strong budget management, contract negotiation, and vendor management experience.
Strong team leadership, cross-functional collaboration, and communication skills.
Ability to balance strategic direction with hands-on execution.

Responsibilities

Leads Origami’s brand strategy, positioning, and identity across all channels.
Ensures consistent application of brand standards and messaging across Marketing, Product, Sales, and customer-facing teams.
Uses research, market data, and performance insights to refine brand direction.
Develops a content strategy aligned to awareness, demand, and customer engagement goals.
Collaborates with product marketing and marketing operations to assure that content is aligned with client journey and that content has a clear business objective and is measurable.
Oversees content planning and production across web, campaigns, video, and events.
Implements measurement frameworks to evaluate content performance and optimize investment.
Owns the strategy, performance, and optimization of OrigamiRisk.com.
Drives improvements in UX, SEO, engagement, and conversion through experimentation and analytics.
Ensures the website effectively communicates Origami’s value and supports pipeline growth.
Leads strategy and execution for Origami’s client conference, field events, and tradeshows.
Manages event programming, creative, logistics, and budget to deliver high-impact, cost-effective experiences.
Collaborates with Origami leadership and stakeholders to determine strategic goals and key performance indicators, as well as ensure appropriate engagement of Origami cross functional staff to support events.
Defines event goals, success metrics, and reporting frameworks to measure ROI and business impact.
Evaluates event performance and applies learnings to improve future programs.
Manages and develops a team spanning brand, creative, content, web, and events.
Builds scalable processes that improve efficiency, quality, and cross-team alignment.
Oversees budgets and vendor relationships with strong financial stewardship.
Responsible for team member performance management activities, including providing ongoing coaching and mentorship, completing review and compensation processes, etc.
Other duties as assigned

Benefits

Medical and Dental coverage available for employees, dependents, domestic partners, and spouses
Paid Time Off – Flexible options plus 10 paid company holidays where available
All full-time positions are hybrid, with many eligible to be completely remote
Fully Paid by Origami Risk – Vision insurance, Short & Long-Term Disability Insurance, and Basic Life Insurance
Generous family leave options—including adoption and foster care placements
Pre-Tax Savings Accounts – Flexible Spending Account, Health Savings Account, Commuter Benefits, Dependent Care Savings Account
Retirement Savings – 401(k) with company match up to 4%
Employee Assistance Program (EAP) – Confidential & Free support offered to colleagues facing personal or work-related complications
Education Assistance Program – to help colleagues pursue industry/role-specific certifications
Wellness Benefits – reimbursement program to invest in healthy habits as well as support better colleague productivity and stress management
Additional coverages available – Pet Insurance, Critical Illness Insurance, and Voluntary Life & AD&D coverage
Flexible PTO not available in California or the UK