Director of Brand Communications

Four Squared Solutions•North Miami, FL

34d

About The Position

We are seeking an experienced and forward-thinking Director of Communications to guide all aspects of brand communication, including media outreach, reputation stewardship, executive visibility, and content development for a High end, luxury cruise line company in south Florida. This leader will craft and implement high-impact earned media strategies, nurture key media partnerships, and shape narratives that expand the brands reach within trade, consumer, and lifestyle segments. The Director will also manage social media and digital reputation oversight, ensuring guest responses are prompt, accurate, and reflective of the brands tone. Additional responsibilities include supporting internal teams with consistent messaging, maintaining organized communication resources, and safeguarding brand integrity across channels. This position is ideal for a communications professional who is organized, adaptable, and skilled at navigating multiple projects in a dynamic environment.

Requirements

Bachelors degree in Communications, Public Relations, Journalism, Marketing, or a related discipline.
Minimum of seven years experience in communications, PR, or media relationspreferably within travel, hospitality, or premium consumer sectors.
Proven ability to build communications strategies and secure notable earned media placements.
Outstanding writing, editing, and narrative development abilities with strong attention to detail.
Experience with social listening technologies and digital reputation management.
Strong interpersonal, leadership, and cross-functional collaboration skills.
Excellent organizational and multitasking capabilities.
Proficiency with Microsoft Office; familiarity with PR platforms or media databases is a plus.

Responsibilities

Create compelling storylines, editorial angles, and executive messaging for diverse media audiences.
Cultivate and strengthen relationships with journalists, editors, influencers, and strategic media partners.
Develop comprehensive media relations plans to boost brand awareness and drive earned exposure.
Direct the production of press materials, including media kits, pitches, statements, and announcements.
Coordinate interviews, press events, familiarization sailings, and other media-facing activities.
Monitor and interpret earned media performance, producing regular insights and KPI summaries.
Assess brand sentiment through social listening platforms, review sites, and social media channels.
Partner with guest-facing teams to provide timely, brand-appropriate replies to reviews and inquiries.
Surface emerging sentiment patterns and brief leadership with actionable recommendations.
Maintain consistency of tone and messaging across all digital interactions.
Oversee creation and refinement of content supporting corporate initiatives and brand news.
Ensure clear organization of core messaging documents and communication resources for internal teams.
Write or revise executive communications, internal updates, FAQs, and briefing documents.
Enforce editorial accuracy and quality across all written materials.
Oversee concurrent communication projects, ensuring they are delivered on schedule and aligned with strategic goals.
Work closely with teams across Marketing, Sales, Operations, and Guest Experience to synchronize messaging efforts.
Maintain updated media lists, content repositories, and communication files.
Support crisis communication planning, preparedness, and execution when necessary.