Director of Brand and Community
About The Position
Medici Roasting is an Austin-born, community-driven coffee company dedicated to craftsmanship, hospitality, and connection. Through our cafés, roasting program, and events, we aim to enrich the communities we serve. We’re expanding our leadership team with a creative, ambitious individual who can elevate our brand presence both online and in person. The Director of Brand and Community is a multi-disciplinary role that blends social media, digital marketing, design, website management, and community-focused event planning. This is a hands-on position for someone who thrives in a small business setting, can manage a wide scope of responsibilities, and enjoys building meaningful connections with both customers and partners. Ideal for someone early in their career with a strong portfolio, or a more experienced candidate looking to take ownership of a brand’s full digital and community ecosystem.
Requirements
- Portfolio demonstrating social media work, design, or web projects.
- Experience with Shopify (or similar e-commerce/CMS platform).
- Proficiency with Canva and/or Adobe Creative Suite.
- Strong writing skills and visual communication ability.
- Ability to juggle multiple priorities with excellent organization and follow-through.
- Comfort capturing photo and/or short-form video content.
- Interest in hospitality, coffee culture, and community-driven storytelling.
Nice To Haves
- 1–3 years experience in social media, marketing, design, or related fields.
- Experience planning events or coordinating marketing activations.
- Basic knowledge of SEO, social analytics, and email marketing platforms.
- Experience in specialty coffee, food/beverage, or lifestyle brands.
Responsibilities
- Develop, schedule, and publish engaging content across Instagram, Facebook, TikTok, and other platforms.
- Maintain a consistent brand voice that reflects Medici’s craft-centric, community-oriented identity.
- Capture and curate photo/video content from our cafés, roasting operations, events, and collaborations.
- Track analytics (engagement, reach, follower growth) and adapt strategy accordingly.
- Create and execute digital marketing campaigns around seasonal releases, partnerships, events, and retail promotions.
- Design digital and print assets (social posts, flyers, banners, email headers, etc.).
- Manage email marketing and customer communication (Mailchimp/Klaviyo or similar).
- Assist in maintaining our overall brand style and visual identity.
- Update and maintain the Medici Roasting website and online store using Shopify.
- Upload new products, adjust layouts, manage product photography, optimize navigation, and keep menus and info current.
- Monitor online sales performance and assist with basic SEO tasks.
- Plan and execute community-focused events such as cuppings, tastings, seasonal launches, collaborations, pop-ups, and Coffee Fest activations.
- Coordinate logistics (scheduling, materials, communication, partner coordination, onsite execution).
- Build and maintain relationships with local businesses, influencers, and organizations.
- Provide light reporting on social media, email performance, web traffic, and campaign results.
- Bring new ideas, trends, and creative strategies to the table to increase brand reach and community connection.
Benefits
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Training & development
- Vision insurance
- Full employer-paid health, dental, vision, and life insurance
- Two weeks paid time off (PTO)
- Free coffee (obviously ☕️)
- Opportunity for growth within a mission-driven local business
- Creative autonomy and close collaboration with leadership
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
