Director of Athletics Revenue Strategy

UConn Careers•Storrs, CT

12d

About The Position

The University of Connecticut is seeking applications and nominations for the position of Director of Athletics Revenue Strategy. This position will provide support to the external team by spearheading all data-driven initiatives to support the overall decision-making process. This role will collect, analyze and interpret data to provide forecasting and decision-making for the department. This position will report to the Associate Athletic Director for Strategic Initiatives.

Requirements

Bachelor’s degree in business or a related field.
Five years of related full-time experience in collegiate athletics, with at least two years of being a key contributor of revenue strategy/external strategy efforts.
Demonstrated ability to manage donor relations, ticketing operations, and financial forecasting.
Manage forecasting, projections and initiatives to grow athletic revenues.
Demonstrated experience with donor management and ticketing systems such as Paciolan.
Experience collaborating across athletic, foundation, and business units.
Demonstrated communication and collaboration skills with donors, alumni, and internal stakeholders.

Nice To Haves

Master’s degree in business administration, sports management, or a related field.
More than five years of full‑time experience in collegiate athletics with demonstrated career progression.
Exposure to revenue forecasting and creation of new ancillary revenue streams.
Ability to support strategic initiatives that align with athletic department revenue goals.
Experience developing operational efficiencies within athletics fundraising and ticketing infrastructure.
Experience in a fundraising office.
Previous experience involved in overall athletic department revenue strategies.

Responsibilities

Analyze the behaviors of season ticket holders and donors to inform sales strategies, including adoption rates, renewal rates, and donation trends.
Study sales trends to guide the build-out of season ticket prices, single game prices, and other various packages
Assist in the review of secondary market trends
Conduct a regular price-level analysis of all venues to inform appropriate price adjustments
Dynamic pricing opportunities
Forecast short-term and long-term revenue projections, including, but not limited to, ticket sales, seat donation revenue, and other philanthropic fundraising models.
Drive Ancillary Revenue strategies and coordinate the overall execution of strategies.
Develop a strategy centered on Artificial Intelligence that focuses on enhancing revenue strategy efficiencies.
Continuously track year-to-date sales progress to inform midyear progress towards budget and sales goals.
Review and understand the department finances and overall budget.
Analyze department financial data to identify opportunities for spending adjustments and efficiencies.
Analyze budgeting trends to create long-term budget projects.
Review and analyze athletics scholarships, including producing reports that show scholarship costs with the consideration of other sources of aid, etc.
Review management of internal inventory holds as event dates approach.
Comprehensively analyze complementary tickets in an effort to cut opportunity costs at all events.
Research the sales strategies of peers to provide best practices to our external team.
Establish revenue cohorts where applicable to effectively track on sport specific revenue generation at a granular level.
Analyze advertising ROI where applicable to better align resources.
Participate in timelining exercises based on strategic data to best align timelines with maximizing revenue opportunity.
Analyze historical data to inform and project demand related to special athletic events such as postseason and neutral site contests.
Assist where appropriate in data-centric inventory management for such events.
Analyze geographic donor and ticket-related data to best determine the opportunity for revenue growth.
Analyze resale data to evaluate opportunities to harness the overall market.
Utilize buyer data as sales/fundraising leads.