Director of Affiliates

The Gap • Folsom, CA

7d • $272,397 - $277,397 • Hybrid

About The Position

About the Role Develop and implement a comprehensive affiliate marketing plan that aligns strategy with Gap Inc.’s goals, invigorates brand identity, defines key objectives, and adheres to company roadmaps to drive sales growth and maximize revenue. Establish a standardized set of KPIs to ensure that Affiliate's program activity is reliably measured and appropriately delivered across defined metrics. Identify opportunities for optimization of Affiliate media activity by taking a holistic view of developing profitable innovations within the Affiliates space. Act as an internal expert in Affiliates programs best practices and identify opportunity areas from a cross-brand perspective. Remain up to date on Affiliate trends, best practices, and strategies to continually recommend shifts as necessary to achieve marketing goals and remain competitive in the industry, systematically monitor and leverage performance data to make informed decisions that optimize Affiliate programs, standardize processes across brands, and maximize ROI. Regularly collaborate with Channel Planners, leveraging actionable insights to inform overall media strategy, drive positive outcomes, and increase brand awareness. Develop and maintain strong relationships with affiliate Media Agency partners to ensure the negotiation of the best rate/values, top performance, and consistent results of Affiliate ventures. Work with Creative and Brand teams to optimize innovation for various media channels.  Must appear in office 3 days per week; WFH permissible 2 days per week. Salary Range: $272,397 - $277,397 Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Requirements

• Bachelor’s degree or foreign degree equivalent in Business Administration, Marketing, Commerce and four (4) years of experience in the job offered or a related role.
• In lieu of a Bachelor’s degree, employer will accept one (1) additional year of work experience in the job offered or a related role for every year missing towards a US Bachelor’s degree.
• Employer will accept any suitable combination of education, experience, or training.

Responsibilities

• Delivering and leading data-driven digital marketing strategies that achieved consistent year-over-year revenue growth by leveraging knowledge across core digital marketing channels, demonstrating a comprehensive understanding of integrated campaign optimization
• Utilizing advanced reporting and analytics platforms, including Adobe Analytics, Tableau, Excel, and Power BI, to extract actionable insights and optimize campaign performance
• Ability to develop and implement custom dashboards and reports that provide real-time visibility into key performance indicators and drive data-informed strategic decisions
• Proven ability to navigate the complexities of retail marketing, with a deep understanding of customer acquisition and retention strategies tailored to the unique challenges of the retail environment
• Launched and managed digital campaigns that directly contributed to increased brick-and-mortar store traffic and online sales
• Strategically managed and optimized annual digital marketing budgets exceeding $20 million, consistently delivering a profitable return on ad spend (ROAS) while adhering to strict budgetary guidelines
• Developed and implemented robust budget forecasting and tracking systems that enabled accurate financial reporting and maximized marketing ROI and successfully negotiated vendor contracts and optimized resource allocation to maximize marketing effectiveness
• Possesses a strong understanding of retail business models and the interconnectedness of commercial plans, product strategies, and brand initiatives
• Translating business objectives into actionable digital marketing strategies that drive measurable results

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees