Director of Advertising & Digital Marketing

The University of Texas at Austin•Austin, TX

22d•Onsite

About The Position

The Texas Athletics Director of Advertising and Digital Engagement is responsible for shaping and executing a comprehensive digital marketing strategy to enhance brand visibility, drive engagement, and increase revenue. This role focuses on delivering personalized, data-driven content across multiple channels, optimizing the customer journey, and leveraging analytics to inform strategic decisions. The ideal candidate is a leader with expertise in multi-channel digital marketing, audience segmentation, and performance analysis, capable of leading an area and delivering measurable results.

Requirements

Bachelor’s degree in Marketing, Advertising, Sport Management, Business or related field.
Three years of professional experience in multi-channel digital marketing, audience segmentation, and performance analysis.
Strong leadership and team management skills with a track record of delivering measurable results.
Deep understanding of the digital ecosystem, including website management, app optimization, and data analytics.
Ability to collaborate across departments and manage vendor relationships effectively.
Relevant education and experience may be substituted as appropriate.

Nice To Haves

Five years of professional experience in multi-channel digital marketing, audience segmentation and performance analysis.
Experience in collegiate athletics or professional sports.
Supervisory experience.

Responsibilities

Area Leadership: Lead, mentor, and manage digital engagement area, fostering a culture of accountability, innovation, and collaboration.
Recruit, train, provide regular feedback and support professional development for area.
Digital Strategy & Execution: Oversee and manage plans and schedules involved in collaborative development and delivery of quality, on-brand content and messaging.
Collaboratively direct, develop, and implement plans and content for a variety of traditional and digital applications including advertising, print, social media, email, UT app/mobile, web, etc.
Content includes but is not limited to marketing and sales collateral, letters, web stories, email messaging, advertising, social media posts, etc.
Develop and execute a centralized digital marketing strategy across email, SMS, SEO, and paid media.
Optimize and execute campaigns to enhance engagement, drive traffic, and boost revenue using data-driven strategies.
Monitor and analyze digital channel performance (e.g., open rates, click-through rates, conversions) and adjust strategies accordingly.
Website & App Management: Optimize and maintain responsive websites, including TexasLonghorns.com, and apps, including the Texas Longhorns app and LHN app, with a focus on user experience and conversion rate improvements.
Continuously monitor site performance, troubleshoot issues, and implement enhancements.
Collaborate with website and app partner SIDEARM along with internal teams to ensure consistent branding and messaging across all digital platforms.
Content Development: Oversee the creation and delivery of high-quality, on-brand content for digital and traditional channels, including advertising, email, social media, and web.
Work with the creative team to develop impactful digital marketing assets.
Analytics & Reporting: Leverage advanced analytics to track performance, derive insights, and inform future strategies.
Provide end-to-end reporting on digital initiatives, visualizing data to meet stakeholder needs.
Manage the distribution and collection of digital fan surveys.
Vendor & Budget Management: Manage relationships with digital vendors and oversee the digital marketing budget to maximize ROI.
Ensure the integration and effective use of tools and technologies across digital platforms.
Compliance & Best Practices: Stay updated on emerging technologies and digital marketing trends to adopt innovative solutions.
Consistently exemplify the core values and quality service standards of Texas Athletics.
Always act ethically.
Proactively seek guidance when unsure or unclear of a law, rule or policy applicable to you or your department/sport program.
Actively participate in assigned education and training programs.
Comply with all laws, policies, rules and regulations set forth by the Board of Regents of The University of Texas System, The University of Texas at Austin, NCAA, Conference, or other governing body, including state and federal laws.
Annually obtain prior written approval and report all outside activities and outside income.
Report knowledge of, or reasonable cause to believe, violation(s) of state or federal laws, policies, rules, or regulations of the University, Conference, or NCAA to IA ARMCS or IA HR.
Fully cooperate with any investigation by providing complete and accurate information when requested to do so by Texas Athletics and/or the NCAA and do not influence others in any way during an investigation.
In compliance with Title IX of the Education Amendments of 1972 and Texas Education Code Sec. 51.252, this position may be a Non-Confidential Employee as defined by University policies on Sex Discrimination, Sexual Harassment, Sexual Assault, Interpersonal Violence and Stalking.
As a Non-Confidential Employee, individuals employed in this position will report incidents of such prohibited conduct to the University’s Title IX Coordinator or Deputy Title IX Coordinator as required by applicable law or University policy.
An employee who does not report an incident or who makes a false report is subject to termination and may be charged with a criminal offense (Class A or Class B misdemeanor).
For more information about employee responsibilities under Title IX, including information about confidential employee reporting exceptions, please visit the Title IX website at http://titleix.utexas.edu.
Drive a UT or rental vehicle on and off campus.
Other related functions as assigned.