Director of Admissions

Totino-Grace High School•Fridley, MN

26d•Onsite

About The Position

Totino-Grace High School, a premier Catholic, Lasallian high school committed to academic excellence and the formation of the whole person, seeks a full-time Director of Admissions to lead all recruitment, admissions, and enrollment efforts. This is a year-round position. The Director of Admissions works with the President to coordinate and oversee all admission-related events. The Director has full responsibility for enrollment management and plays a key role in welcoming new families into the Totino-Grace community. The Director ensures enrollment goals are met through strategic leadership, relationship building, and mission-centered outreach. The Director must effectively communicate and sell the value of the Totino-Grace experience to prospective families, addressing their needs and concerns throughout the enrollment journey.

Responsibilities

Admissions Strategy & Enrollment Management Develop and implement a comprehensive, data-informed admissions and enrollment strategy aligned with school goals.
Manage all phases of the admissions cycle from inquiry to enrollment, including schedule of publications, mailings, open houses, scholarship events, shadow days, placement exams, interviews, and decision notifications.
Manages database of student prospects.
Manages admissions budget.
Works with the academic office to decide who is accepted and under what conditions.
Collaborate with school leadership to set and achieve enrollment targets.
Partner with the finance office to support tuition assistance and financial aid processes.
Marketing & Outreach Along with the Marketing and Communications Director, create and execute targeted marketing plans across digital, print, and social media channels.
Build strong relationships with Catholic elementary schools, parishes, youth programs, and community organizations.
Coordinate recruitment events such as open houses, information sessions, campus tours, and school fairs.
Oversee admissions-related content on the school website, promotional materials, and communication campaigns.
Family Engagement & Relationship Building Serve as the primary point of contact for prospective students and families.
Cultivate partnerships with principals, pastors, and religious educators at feeder schools.
Engage current families, alumni, volunteers, and ambassadors in recruitment efforts to support a welcoming and informed admissions experience.
Data Analysis & Reporting Utilize the school's data systems to track inquiries, applications, conversions, and yield trends.
Prepare and present regular reports and insights for the President and the Board of Directors.
Monitor market trends and demographics to guide strategic enrollment planning.