Director of Admissions and Marketing
About The Position
French Prairie Nursing and Rehab, part of the Volare Health portfolio, is seeking a dynamic and relationship-driven Director of Admissions & Marketing to champion our census growth and elevate our presence in the community. If you are energized by building partnerships, guiding families through important healthcare decisions, and driving strategic growth — this is your opportunity to lead with purpose. As Director of Admissions & Marketing, you are the face of our organization in the community and the trusted guide for families during critical transitions. Your work directly impacts resident care, team stability, and overall facility success.
Requirements
- High school diploma or equivalent
- 3–5 years of customer service experience in healthcare
- Strong communication and relationship-building skills
- Ability to thrive in a fast-paced environment
- Understanding of healthcare regulations and medical terminology
Nice To Haves
- Degree in Healthcare Management, Medical Social Work, Marketing, or related field
- Active LPN license in the state of practice
- Experience in skilled nursing or post-acute care admissions
Responsibilities
- Manage the full admissions process from initial inquiry to move-in
- Serve as the primary liaison for residents and families
- Ensure accurate documentation and compliance
- Track, analyze, and report census data Build & Strengthen Referral Networks
- Develop relationships with hospitals, case managers, physicians, and community partners
- Identify and pursue new referral opportunities
- Represent the facility at community and networking events Drive Marketing & Brand Awareness
- Create and execute local marketing strategies
- Coordinate community outreach events
- Manage online presence and reputation
- Collaborate with corporate leadership on branding and messaging
- Align census goals with operational leadership
- Provide referral updates and forecasting
- Ensure staff readiness for incoming residents
Benefits
- Comprehensive health coverage through the Oregon Trust (affordable individual & family options)
- Company-paid life insurance
- FSA & HSA options
- Generous Paid Time Off
- Bonus opportunity
- Tuition reimbursement
- Unlimited referral bonuses for clinical full-time hires
- A collaborative leadership culture focused on growth and development
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
High school or GED
