Director, NPP/Omni-Channel Promotion

Geron Corporation

21h • Remote

About The Position

The Director of Non-Personal Promotion (NPP)/Omni-Channel Promotion will lead the development and execution of the digital engagement strategy for HCPs. The Director will shape and operationalize an integrated omni-channel ecosystem that drives brand demand, and customer activation across multiple channels. The Director will partner closely with Business Insights & Analytics, Commercial Operations, and Sales to ensure seamless and measurable execution of digital and non-personal promotional initiatives.

This position is remote with a corporate headquarters in Foster City, CA and Parsippany, NJ. The Director will report to the Vice President, Marketing.

Requirements

• Strong understanding of oncology or rare disease therapeutics
• Proven track record of developing and executing integrated HCP omni-channel campaigns
• Strong analytical mindset with the ability to translate insights into actionable strategy
• Familiarity with EHR-based promotion, programmatic media, real-world data targeting, and personalization capabilities
• Strong project management and operational excellence skills
• High performer with the ability to set a vision and collaborate across a diverse group of internal and external stakeholders from a variety of disciplines, levels, and cultures
• Strategic thinker with an innovative mindset and track record of making recommendations while incorporating a diverse set of stakeholder input and feedback
• Strong problem solving and entrepreneurial thinking and confidence in working within a fast-paced and dynamic environment
• Clear demonstrated understanding of the pharmaceutical regulatory requirements and the impact on developing marketing materials
• Exceptionally strong interpersonal, verbal communication skills, and writing skills, including the ability to simplify complex scientific topics through storytelling
• Proven project management skills, including timeline and budget management, planning, prioritization, objective setting, meeting management, plan execution, and performance management
• Bachelor's degree in business, marketing, or life sciences required; advanced degree with commensurate experience preferred
• A minimum of 9 years of pharmaceutical/biotechnology marketing experience, including significant experience in digital, omni-channel, or non-personal promotion
• Deep experience with CRM, marketing automation platforms, CDP/data integration, and digital analytics
• Experience leading and managing agencies and cross-functional teams

Nice To Haves

• Product launch experience, ideally oncology preferred
• Experience building or scaling an omni-channel capability from the ground up

Responsibilities

• Develop and lead the omni-channel and NPP strategy across digital, email, web, programmatic, paid media, social, and in-EHR channels
• Translate brand objectives into integrated, sequenced digital journeys tailored for HCPs 
• Define engagement objectives, targeting strategies, and KPIs across the customer funnel
• Lead the creation, testing, deployment, and optimization of multi-channel campaigns, including branded promotion, CRM/MA journeys, and retargeting programs
• Oversee content strategy and digital asset development in collaboration with brand, creative agencies, and PRC review processes
• Manage agency partners to ensure timely, high-quality execution of all digital initiatives
• Build and own the overall omni-channel capability roadmap, including platforms such as CRM, marketing automation, CDP, website/CMS, analytics tools, and personalization engines
• Work closely with Commercial Operations to ensure proper data integration, segmentation, and measurement
• Drive innovation in HCP engagement by evaluating emerging channels, technologies, and digital partnerships
• Develop dashboards, campaign performance reports, and optimization plans using analytics and real-time insights
• Monitor customer engagement trends and evolve strategies based on data
• Partner with Business Insights & Analytics to design test-and-learn plans, A/B tests, and ROI analyses
• Collaborate with Sales, Commercial Operations, and promotion team to ensure alignment between personal and non-personal promotion
• Serve as the NPP/digital thought leader across the commercial organization
• Own and manage the omni-channel budget
• Ensure all digital and promotional activities meet regulatory, legal, privacy, and compliance standards

Benefits

• All regular-status, full-time employees of Geron are eligible to participate in the Company’s comprehensive benefit program, pursuant to plan terms and conditions. Plan choices include medical, dental, vision, life insurance, flexible spending accounts, disability insurance, supplemental health insurance, a 401(k) retirement savings plan, and an employee stock purchase plan. Geron also provides regular-status, full-time employees with a generous time off program that includes the eligibility to accrue 160 hours of vacation during each full year of employment, 64 hours of sick leave, 9 standard paid holiday days off, and paid leave for certain life events. Geron recognizes that its employees work in many different states and therefore may be affected by different laws. It is Geron’s intention to comply with all applicable federal, state, and local laws that apply to the Company’s employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 251-500 employees