Director, North America Commercial Planning

SharkNinja•Needham, MA

16d

About The Position

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. The Director, NA Commercial Planning will serve as a key leader within the Americas Planning team, responsible for delivering end-to-end planning across North America—spanning US and Canada. This individual will oversee forecasting and analysis across Direct-to-Consumer (DTC), Retail, and Pureplay channels, while driving processes, insights, and governance that instill confidence in both the outlook and execution. The role requires a blend of analytical precision, commercial acumen, and cross-functional leadership. It is ideal for a professional eager to connect performance with strategy, influence decision-making, and lead cross-functional alignment across sales, operations, and marketing. Successful candidates will have strong attention to detail and be motivated by a fast-paced start-up environment and will be comfortable problem solving at a macro level and diving deep where necessary.

Requirements

Bachelor’s degree in Finance, Accounting, Business, or Planning related field; MBA or advanced degree preferred.
10+ years of experience in financial planning & analysis, revenue management, or commercial finance roles—preferably in a high-growth or consumer goods environment.
Strong familiarity with forecasting disciplines, revenue KPIs, and performance tracking across diverse commercial channels (DTC, retail, and pureplay).
Demonstrated ability to influence cross-functional stakeholders, including sales and operations leadership, through clarity and commercial insight.
Proficiency in financial modeling, data visualization (e.g., Power BI, Domo), and enterprise planning tools (e.g., Adaptive, Oracle).
Exceptional communication skills, including the ability to create concise narratives for senior leadership and translate complex data into actionable strategies.

Responsibilities

Lead the planning process across the NA region, driving confidence in projections through a combination of metrics, trends, and market intelligence.
Own and continuously evolve core forecasting metrics, including: Point of Sale (POS) to Ship dynamics
Retailer Weeks of Supply (WOS) and inventory trends
Forecast Accuracy & Attainment metrics
Revenue pacing (orders vs. bookings)
New market sizing and revenue modeling
Support executive reviews and commercial decision-making with clear narrative insights, grounded in data and tied to business levers.
Serve as a strategic partner to Sales, FP&A, Supply, Strategic Sales, and Operations teams to deliver a highly reliable monthly forecast. Interpret business drivers to influence supply strategies to maximize growth.
Lead efforts to align internal strategies with external market realities, including market share performance, pricing, promotional execution, and demand shifts.
Facilitate alignment on growth initiatives, acting as a cross-functional connector to bring clarity, structure, and momentum to key commercial priorities.
Support the identification, escalation, and resolution of Revenue Risks & Opportunities (R&Os), ensuring proactive response and visibility across teams.
Manage the governance and cadence of the revenue planning process, enabling cross-functional consensus planning that balances ambition with achievability.
Establish and maintain reporting frameworks, dashboards, and controls that drive transparency and accountability across all commercial teams.
Support the preparation and delivery of monthly revenue reviews, commercial finance packages, and investment alignment discussions.
Partner with marketing and commercial leadership to connect investments—such as price, promotion, and media spend—to revenue upside and financial delivery.
Lead deep-dive assessments of business performance, growth drivers, and competitive dynamics, tying data to strategic recommendations.
Illuminate revenue gaps and “what needs to be true” targets to enable forward-looking action planning.
Play a central role in identifying scalable opportunities for growth, particularly in emerging and underdeveloped markets.
Anticipate obstacles and proactively plan accordingly while effectively elevating issues and strategizing solutions to complex problems that may arise during development