Director, National Sales

NASCAR•Atlanta, GA

23d

About The Position

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. NASCAR seeks a talented professional to join our team as the Director of National Sales. This position may be based in any of our NASCAR office locations, with a preference for candidates residing in a major U.S. metropolitan area to support national partner engagement and business travel needs. The Director of National Sales role is the right opportunity for strategic thinkers with an innate entrepreneurial spirit. Someone who thrives in a fast-paced environment, can conceptualize and effectively communicate big ideas, has strong research, written, and organizational skills, and who wants to work collaboratively to sell across multiple sponsorship mediums, including intellectual property, television, radio, signage, digital/social, online, print, events, and promotions. This is a results-driven sales position responsible for generating measurable revenue growth. Duties include, but are not limited to: Responsible for establishing new marketing partnerships with top brands to achieve annual revenue goals Build, develop, and track a robust new revenue pipeline and present to senior leadership as requested Analyze specific marketing needs of prospects based on partner objectives, market strategies, category, activation potential and financials Create innovative strategic partnership programs that exceed partners’ expectations and brand goals, aiming for integrated packages encompassing multiple sponsorship mediums Secure meetings with senior-level decision makers that incorporate a clear understanding of the prospective partner's marketing and business objectives Work closely with the NASCAR Partnership Marketing team to ensure clients receive a superior level of customer service and activation of their partnership Travel required. Must be able to manage business while traveling for work, including attending local, regional, and national racing events as well as traveling for meetings, conferences, and sales calls as needed Manage complex negotiations with credibility while incorporating multiple perspectives, including legal, financial, and business implications

Requirements

Bachelor's degree from an accredited college/university or the equivalent training & experience
5+ years of sales experience with an emphasis in professional league or governing body, major league sports team, media (TV, Radio), and/or entertainment sponsorship sales
Proficient in company-provided hardware and software.
Proven success in exceeding challenging sales objectives by developing highly strategic corporate partnerships in a competitive marketplace
Strong understanding of the practices and principles related to the sales process and execution of corporate partnerships, including prospecting, analytical, presentation, time managemen,t and organizational skills
A self-motivated leader with a high level of initiative, inner drive, and attention to detail who is adept at working both independently and as part of a team
Passionate, curious, proactive, and creative with an internal drive for professional development

Responsibilities

Responsible for establishing new marketing partnerships with top brands to achieve annual revenue goals
Build, develop, and track a robust new revenue pipeline and present to senior leadership as requested
Analyze specific marketing needs of prospects based on partner objectives, market strategies, category, activation potential and financials
Create innovative strategic partnership programs that exceed partners’ expectations and brand goals, aiming for integrated packages encompassing multiple sponsorship mediums
Secure meetings with senior-level decision makers that incorporate a clear understanding of the prospective partner's marketing and business objectives
Work closely with the NASCAR Partnership Marketing team to ensure clients receive a superior level of customer service and activation of their partnership
Must be able to manage business while traveling for work, including attending local, regional, and national racing events as well as traveling for meetings, conferences, and sales calls as needed
Manage complex negotiations with credibility while incorporating multiple perspectives, including legal, financial, and business implications