Director, National Retail Sales Canada

NewAge Products Inc

30d • Hybrid

About The Position

Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.

As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.

As the Director, National Retail Sales Canada you will serve as the primary architect of our growth strategy within the region. This is a senior management position with full P&L responsibility. You aren't just managing a sales team; you are building a business.

You will be responsible for the end-to-end success of all sales channels—including E-commerce, Retail, and Distributors. Your objective is to balance immediate revenue targets with the long-term strategic health of the market, ensuring that the country’s organizational structure, talent, and tools are optimized to exceed performance goals.

Requirements

• Experience: 10+ years of progressive leadership experience in sales, business development, or general management, preferably within the consumer goods, home improvement, or manufacturing sectors.
• Leadership: Proven track record of managing a full P&L and scaling a regional or country-level business unit.
• Analytical Expertise: Proficiency in using data to tell a story and drive decision-making. You should be comfortable with financial modeling and business intelligence tools.
• Strategic Mindset: Experience building "the machine," not just running it. You understand how labor, structure, and process intersect to create success.
• Communication: Exceptional negotiation skills and the ability to communicate effectively C-suite stakeholders both internally and externally.

Responsibilities

• Full P&L Ownership: Manage the country’s budget, revenue, and margins, ensuring sustainable profitability and efficient resource allocation.
• Long-Term Growth Planning: Develop and execute multi-year strategic roadmaps for all market channels (E-commerce, Retail, and Distribution).
• Organizational Design: Evaluate and implement the ideal labor structure to support growth. This includes hiring, training, and mentoring a high-performing team.
• Infrastructure & Tools: Ensure the team is equipped with the appropriate technology, CRM tools, and sales enablement resources to meet short- and long-term objectives.
• Cross Functional Collaboration: Lead and advocate conversations with cross functional partners to ensure goals have apt support and develop issue resolution plans in cases where needed.
• Analytical Rigor: This is a deeply analytical role. You will dive into complex data sets to identify root causes of performance gaps and uncover untapped market opportunities.
• Evidence-Based Growth: Develop and pitch data-driven strategies for market expansion, pricing adjustments, and inventory optimization.
• Performance Tracking: Establish KPIs that move the needle, moving beyond "vanity metrics" to focus on true business impact.
• Reporting: Present and identify key figures beyond high-level sales and profitability data to key stakeholders, as well as senior leadership to properly communicate progress toward long term goals.
• Channel Innovation: Emphasize developing new opportunities with existing partners, creating innovative programs to increase share-of-wallet within established retail channels.
• New Business Acquisition: Pursue and establish productive new relationships with retailers and distributors to broaden the NewAge Products footprint.
• Strategic Partnerships: Act as the face of the brand in the country, negotiating high-level contracts and fostering long-term executive-level relationships.
• Go To Market: develop and execute appropriate go-to-market strategy for new product releases.

Benefits

• Salary and bonus is based on experience and highly competitive for the right candidate.
• This is an existing vacancy and the base salary range for this position, is estimated to be $126,800 to $190,200 annually (CAD) at the time of the posting.
• Benefits package.
• An opportunity within a growing, fast-paced company, well established in its industry.
• Fun! We celebrate successes and hold special events to build strong teams.
• Our teams work under a remote-first Hybrid model, with the ease of having our North York office accessible for collaboration and/or quiet workspace.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed