Director, Merchandising

SharkNinja•Needham, MA

2h•$172,000 - $235,000•Hybrid

About The Position

SharkNinja is a global product design and technology company, recognized for its 5-star rated lifestyle solutions under the Shark and Ninja brands. The company has a proven track record of disruptive innovation, driving significant growth and market share gains across multiple product categories. Headquartered in Needham, Massachusetts, with over 4,100 associates, SharkNinja's products are sold globally through key retailers, online, and distributors. The company is establishing a new merchandising capability and is seeking a Director, Merchandising to lead the design-led merchandising strategy across the Shark and Ninja portfolio. This role is situated within the Marketing organization and involves direct partnership with the Design Labs team to translate creative vision into a commercially compelling product roadmap that generates consumer excitement, brand heat, and category growth. This is a high-visibility, high-impact position, requiring direct collaboration with senior leadership, including the CEO, to define and implement the merchandising vision. The ideal candidate is a hands-on individual who has personally shaped the merchandising roadmap of their own brand, led seasonal collection planning, directed color and trends strategy, and driven culture-worthy product moments within a brand-owner environment, rather than a retail or wholesale setting.

Requirements

8–12+ years of progressive merchandising experience in a brand-owner environment where you shaped the product assortment, merchandising roadmap, and seasonal collection strategy of your own brand.
Deep expertise in design-led merchandising: color strategy, trend analysis, seasonal collection planning, product lifecycle management, and product storytelling.
Demonstrated ability to lead assortment planning, manage price architecture, and drive product segmentation decisions that balance brand integrity with commercial performance.
Experience directing and influencing creative and design teams in a product creation environment—you know how to brief a design team and push for what’s needed while maintaining strong collaborative relationships.
Strong financial and commercial acumen: you understand how merchandising decisions impact revenue, margin, inventory turn, and brand equity, and you use data to drive decisions.
A doer mentality: you are hands-on, action-oriented, and comfortable building from scratch in a fast-paced, high-growth environment without layers of support.
Excellent communication and presentation skills, with the ability to sell a merchandising vision to the CEO, cross-functional partners, and external stakeholders.
Proven storytelling ability through both written and verbal channels.
Proficiency in merchandising tools and processes (PLM systems, assortment planning platforms, Excel/PowerPoint).
Experience building seasonal playbooks and product briefs.
Bachelor’s degree in Merchandising, Fashion, Marketing, Business, or a related field.

Nice To Haves

Advanced degree is a plus but not required.
Apparel, lifestyle, consumer goods, or fashion industries strongly preferred.

Responsibilities

Own the end-to-end merchandising roadmap across Shark and Ninja product lines, defining the seasonal and annual cadence of colorways, limited editions, collectibles, and social-worthy product drops.
Lead assortment planning and product lifecycle management, ensuring the right product mix is in market at the right time to maximize sell-through, margin, and brand relevance.
Develop and manage price architecture, style attributes, and product segmentation frameworks (e.g., core vs. seasonal vs. limited edition) that balance brand storytelling with commercial rigor.
Develop and execute a color strategy by product category, informed by seasonal trend forecasting, consumer insights, materials innovation, and competitive intelligence.
Partner with Design Labs to direct the creative team on what’s needed—pushing them on colors, finishes, textures, and product expressions that align with the merchandising roadmap and commercial objectives.
Bring an outside-in perspective on trends in materials, finishes, packaging, and product presentation that elevate SharkNinja’s shelf presence, DTC experience, and cultural relevance.
Collaborate with Product Development, Engineering, Brand Marketing, Sales, and Commercial Planning to integrate the merchandising strategy into the New Product Development pipeline and go-to-market plans.
Represent the Merchandising function at key product creation meetings, seasonal reviews, and sell-in presentations, ensuring the voice of the consumer and the brand is present at every stage.
Partner with Planning and Allocation functions to ensure inventory strategies support the merchandising vision—right product, right place, right time.
Work directly with the CEO, Chief Brand & Experience Officer, and senior leadership to set and present the merchandising vision with conviction and clarity.
Champion a culture of product obsession and consumer-first thinking—identifying opportunities for culture-oriented, limited-edition, and social-worthy product moments that generate earned media and consumer buzz.
Build the merchandising function’s processes, tools, seasonal calendar, and cadence from the ground up, establishing SharkNinja as a leader in product merchandising within the consumer electronics and home appliance space.