Director Member Experience

Invited • Centreville, VA

49d

About The Position

The Director Member Experience is responsible for shaping and enhancing the overall member experience to drive revenue, member engagement and spend, retention and satisfaction while aligning with the club's strategic plan. This role includes developing and executing the Member Experience strategic plan, member events, experiences, and programs that increase revenue and engagement across all areas of the club. The Director is responsible for managing the new member journey, from onboarding to early tenure management and at-risk member intervention, with a strong focus on retention. The Director will implement and maintain a comprehensive communication strategy that amplifies the club's narrative across all channels while ensuring clear and effective communication of club initiatives. They will continuously innovate and refine member events and experiences, adapting to evolving member needs and industry trends to create a vibrant, connected member community.In addition, the Director will supervise the Member Experience team (where applicable), overseeing project management, budgeting, staffing, hiring, and training. This position plays a vital leadership role in fostering a dynamic and engaging member community, ensuring long-term member satisfaction and loyalty.

Requirements

• High school diploma or equivalent.
• A minimum of 3 years of experience in hospitality, customer relations, food and beverage, private events, or marketing and communications.
• Advanced in Microsoft Office Suite, including Word, Outlook, and Excel.
• Experience with CRM systems, particularly Salesforce

Nice To Haves

• Bachelor's degree with a focus in hospitality management, event management, business or marketing and communications.
• Proven leadership ability in managing cross-functional teams and adapting to evolving operational challenges.
• Preferred experience in areas such as relationship management, food and beverage operations, event management, customer service or membership associations.
• Prior experience in leading a team or managing projects to a successful outcome is preferred.

Responsibilities

• Develop and execute the member experience strategy, focusing on both the quantitative (improved retention, increased average member spend) and qualitative (member experience) goals.
• Partner with the General Manager and Department Heads to devise and execute high impact, revenue-generating strategies across departments.
• Leverage data analytics to monitor member engagement trends, inform strategy, and optimize retention efforts.
• Oversee the planning and execution of all member events and programs, ensuring they are innovative, memorable, and aligned with the club's mission and evolving member preferences.
• Incorporate feedback from members and committees to ensure events remain relevant, engaging, and tailored to the diverse needs of the members.
• Curate a dynamic calendar of experiences that inspire participation, foster community, and elevate the overall member experience.
• Develop a seamless onboarding process that ensures new members feel welcomed, integrated, and connected to members and employees.
• Ensure that all touchpoints along the member journey are strategically planned and executed to foster engagement and satisfaction at every stage.
• Assist with developing retention strategies, including personalized interventions for at-risk members, to strengthen member loyalty and improve retention rates.
• Continuously assess and refine the member journey to adapt to member needs and club goals, focusing on early tenure management and long-term engagement.
• Develop and distribute a multi-channel communication strategy that consistently conveys the club's narrative, promoting member events, activities, and initiatives through email, social media, in-club signage, and digital platform.
• Ensure timely and effective dissemination of key updates, reinforcing transparency and keeping members well-informed of club developments.
• Communicate consistently and concisely with members and employees across all channels to promote club activities and initiatives

Benefits

• Medical, dental, and vision coverage
• Life insurance
• Short-term and long-term disability insurance
• 401(k) retirement savings plan
• Generous paid time off and leave programs (time off as required by applicable law is also provided for part time team members)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Amusement, Gambling, and Recreation Industries
• Education Level: High school or GED
• Number of Employees: 5,001-10,000 employees