Director, Member Engagement

ASTM International • West Conshohocken, PA

8d

About The Position

Lead comprehensive member engagement strategies to drive retention, growth, and satisfaction through innovative programs, strategic partnerships, and data-driven initiatives that enhance the overall member experience.

This position is responsible for managing and coordinating key membership programs including training, promotions (including website content), renewals, retention and recognition.

Requirements

• Bachelor's degree required
• 7+ years experience in membership organizations, marketing, or business development
• 3+ years people management experience
• Proven track record of driving measurable business results
• Strong analytical and strategic thinking capabilities
• Excellent communication and presentation skills
• Travel requirement: 25-30%

Nice To Haves

• Knowledge of standards industry
• Training program management experience
• Sponsorship, partnership management, membership campaign experience
• Business/marketing orientation
• Strong communication and interpersonal skills
• Analytical and problem-solving abilities
• Organizational and planning skills

Responsibilities

• Strategizes across Member Engagement promotional channels (social media and direct) to optimize impact and engagement on membership initiatives and committee activities. Effectively coordinates engagement opportunities with Standards staff, Communications, and Business Development.
• Works with staff managers and the CMS team to maintain website content for committee homepages and the appropriate membership pages.
• Develop and execute strategic member engagement and retention programs
• Lead cross-functional teams to optimize member experience across all touchpoints
• Drive revenue growth through strategic sponsorship and partnership programs
• Oversee comprehensive member education and training portfolio
• Analyze membership trends and market data to inform strategic decisions
• Provide strategic direction, manage and create opportunities for member recognition and promotion programs as well as member communications strategy
• Lead annual renewal campaigns and retention initiatives

Benefits

• Undergraduate and Graduate Tuition Reimbursement
• Comprehensive medical, dental, vision, life and disability insurance
• Paid holidays, vacation and sick leave
• 403(b) plan with company match
• 100% company-funded defined benefits pension plan

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 251-500 employees