Director, Member Engagement Marketing

Modern Health

3h•Remote

About The Position

Modern Health is a mental health benefits platform for employers, offering the first global mental health solution with access to one-on-one, group, and self-serve digital resources for emotional, professional, social, financial, and physical well-being. The platform guides individuals to appropriate care, whether for proactive stress management or treating depression, empowering companies to support their employees' mental health journeys. Modern Health is backed by significant investors and achieved Unicorn status as the fastest entirely female-founded company in the U.S. to do so. The company operates with a fully remote workforce, emphasizing a culture of high empathy, high accountability, and a drive to win, with a focus on continuous innovation and transparent communication. Modern Health is seeking a Director of Member Marketing to lead the strategy and execution of lifecycle marketing programs. This role is consumer-first, focusing on driving member awareness, activation, and long-term engagement across the mental health benefit platform. The Director will own the full member journey from enrollment through sustained engagement, building industry-leading omni-channel campaigns grounded in behavioral science to motivate meaningful behavior change. This position involves leading and developing a team of lifecycle marketers and collaborating cross-functionally with product, data, and clinical teams to continuously enhance member connection to care.

Requirements

10+ years of marketing experience with significant time in consumer/member-facing lifecycle or engagement marketing roles, ideally in digital health, wellness, or benefits
Proven team leadership: you've hired, structured, and grown marketing teams and know how to develop talent while maintaining executional excellence
Deep expertise in CRM, marketing automation, segmentation, and personalization — you've built and managed complex consumer journeys, not just campaigns
Demonstrated results driving member or consumer acquisition, activation, and engagement metrics
Familiarity with AI-powered marketing tools and a genuine interest in how emerging technology can make member communication smarter and more effective at scale
Experience applying behavioral science or motivational frameworks to marketing tactics
Comfortable operating in a data-driven environment; you can define success metrics and tell the story behind the numbers

Nice To Haves

Experience navigating platform migrations, or significant operational change is a plus
Background in B2C healthcare, mental health, or employee benefits strongly preferred

Responsibilities

Own end-to-end member lifecycle strategy across awareness, activation, engagement, and re-engagement stages
Develop and evolve omni-channel member campaigns (email, push, SMS, in-app) grounded in behavioral science and audience segmentation
Build and optimize automated consumer journeys using modern CRM/marketing automation platforms (e.g., Customer.io, Braze, Iterable)
Leverage AI-powered tools to accelerate personalization, improve segmentation, and scale content production — and help your team build fluency in using these tools effectively
Define and track member engagement KPIs; use data to continuously test, learn, and improve campaign performance
Partner with product and clinical teams to translate new offerings into compelling member-facing campaigns
Recruit, develop, and retain a high-performing member marketing team; establish clear roles, operating rhythms, and a culture of accountability and growth
Apply behavioral science principles to reduce drop-off in enrollment funnels and sustain long-term program engagement
Support market expansion and new product launches with integrated member marketing strategies

Benefits

Medical / Dental / Vision / Disability / Life Insurance
High Deductible Health Plan with Health Savings Account (HSA) option
Flexible Spending Account (FSA)
Access to coaches and therapists through Modern Health's platform
Flexible Time Off
Company-wide Collective Pause Days
Parental Leave Policy
Family Forming Benefit through Carrot
Family Assistance Benefit through UrbanSitter
Professional Development Stipend
401k
Financial Planning Benefit through Origin
Annual Wellness Stipend to use on items that promote your overall well being
New Hire Stipend to help cover work-from-home setup costs
ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
Monthly Cell Phone Reimbursement
Equity program