Director, Member Engagement & Communications

Western Growers Family of Companies•Irvine, CA

78d•$102,058 - $145,330•Remote

About The Position

Western Growers Health─a part of Western Growers Family of Companies─provides employer-sponsored health benefit plans to meet the needs of those working for the agriculture industry. The unmatched benefit options provided by Western Growers Health stem from the core mission of Western Growers Association (est. 1926) to support the business interests of employers in the agriculture industry. Our mission at Western Growers Health is to deliver value to employers by offering robust health plans that meet the needs of a diverse workforce. By working at Western Growers Health, you will join a dedicated team of employees who care about offering quality health benefits and excellent customer service to plan participants. If you want to start making a difference working in the health care industry, then apply to Western Growers Health today! The Director, Member Engagement & Communications reports to the AVP, Marketing and is responsible for leading strategic efforts in educating and engaging members about their health benefits. This role will focus on increasing awareness, accessibility, and utilization of benefits to drive healthier outcomes, particularly among minority and underserved populations. This position will develop and implement multi-channel engagement strategies, ensuring messaging is culturally relevant and effectively reaches members in their preferred language and format. This position has direct management responsibility of one Communications Manager.

Requirements

Bachelor’s degree (BA/BS) business, marketing or communications and six (6) to eight (8) years of work experience in healthcare, insurance or employee benefits, preferred.
Strong proficiency in English communication is essential. Bilingual fluency in Spanish (spoken and written) is preferred.
Demonstrated experience developing targeted engagement strategies for targeted populations.
Deep understanding of healthcare literacy challenges, particularly among Medicaid and employer-sponsored insurance populations. Direct experience working with Medicaid programs and populations, highly desired.
Strong background in developing marketing and communications materials.
Experience leveraging digital and traditional communication channels to drive engagement.
Excellent interpersonal and relationship-building skills with internal teams and external community partners.
Internet access provided by a cable or fiber provider with 40 MB download and 10 MB upload speeds.
Home router with wired Ethernet (wireless connections and hotspots are not permitted).
A designated room for your office or steps taken to protect company information (e.g., facing computer towards wall, etc.)
A functioning smoke detector, fire extinguisher, and first aid kit on site.
Verifiable, clean DMV record and the ability to travel to various locations throughout the U.S. (mainly California and Arizona) up to 25% of the time.

Nice To Haves

Experience developing and executing culturally relevant outreach campaigns, preferred.
Knowledge of compliance and regulatory requirements related to healthcare communications, preferred.

Responsibilities

Develop and execute comprehensive member engagement strategies that enhance awareness and utilization of health benefits, with a focus on underserved communities.
Lead outreach efforts to educate members about the value of their benefits, preventive care, and healthcare navigation.
Utilize data-driven insights to identify engagement opportunities and address gaps in communication and member understanding.
Collaborate with internal teams, including Sales, Account Management, Customer Service, Provider Relations, and Analytics, to align engagement initiatives with organizational goals.
Assess all member touchpoints and work closely with leadership to enhance and optimize the overall member experience.
Oversee the development of culturally competent, bilingual (Spanish/English) marketing materials, digital content, and outreach campaigns.
Lead the development and oversight of all member communications, including operational updates and distribution of essential information.
Develop tailored messaging and outreach programs to connect with diverse member populations, particularly those unfamiliar with employer-sponsored health benefits.
Implement innovative, multi-channel communication strategies, including digital outreach, community events, grassroots initiatives, and direct mail campaigns.
Manage and optimize engagement through social media, SMS, email, and other digital platforms.
Build partnerships with community organizations, employers, and advocacy groups to expand outreach efforts to targeted populations.
Design programs and initiatives to improve healthcare literacy and empower members to proactively manage their health.
Develop culturally relevant educational programs, workshops, and resources that resonate with targeted populations.
Represent the company at community events, health fairs, and employer-sponsored engagement activities.
Work closely with cross-functional teams, including Compliance, Member Services, and Product Development, to ensure alignment on member engagement goals.
Serve as the subject matter expert on engagement strategies for underserved and Spanish-speaking populations.
Track and measure the success of engagement initiatives, adjusting strategies based on performance data and member feedback.
Develop, manage, and lead a team of 3A+ self-accountable professionals.
Develop a culture of authentic, personal accountability by modeling the behavior that defines it.
Instill a culture of safety and expectation within your respective area/s.
Require direct reports to hold themselves accountable to high-performance standards and personal conduct in a clear, helpful, straightforward way.
Conduct one-on-one conversations with every direct report, focused on their 3A+ capabilities, impact, and effort.
Make decisions impacting staff using the steps outlined in the “Outward Leadership” guide.
Promote a culture of inclusion leveraging the “Outward Inclusion” principles.
Utilize all capabilities to satisfy one mission — to enhance the competitiveness and profitability of our members. Do everything possible to help members succeed by being curious and striving to understand what others are trying to achieve, planning, and executing work helpfully and collaboratively. Be willing to adjust efforts to ensure that work and attitude are helpful to others, be self-accountable, create a positive impact, and be diligent in delivering results.
Maintain internet speed of 40 MB download and 10 MB upload and router with wired Ethernet.
Maintain a HIPAA-compliant workstation and utilize appropriate security techniques to ensure HIPAA-required protection of all confidential/protected client data.
Maintain and service safety equipment (e.g., smoke detector, fire extinguisher, first aid kit).
Maintain a clean DMV record and the ability to travel to locations throughout the U.S. (mainly California and Arizona) up to 25% of the time.
All other duties as assigned.