Director, Media Strategy (must have DTC & HCP experience)

Known•New York, NY

37d•$145,000 - $155,000

About The Position

Known's Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for someone to join the team and work alongside data analysts, data scientists, media buyers, and software engineers. We are looking for a Director, Media Strategy, (direct-to-consumer and healthcare professional experience) to join the team and work alongside our data scientists and media buyers to help deliver amazing results for our clients. The Media Director is responsible for defining and leading the integrated media strategy across direct to consumer (DTC) and healthcare professionals (HCPs), ensuring all efforts enhance brand objectives while adhering to strict regulatory and compliance standards. This leadership role oversees media planning, buying, optimization, and cross-functional collaboration with internal stakeholders and external agency partners.

Requirements

12 + years of media planning experience, including progressive client management experience
Extensive understanding and knowledge of all media channels
Familiarity with data analytics and testing, measurement & attribution
Project and process management experience. Strong team, time & scope management skills.
Excellent verbal and written communication and presentation skills

Responsibilities

Oversee a major pharmaceutical account working with a team of dedicated data scientists
Shape the overall integrated media strategy to ensure it aligns with both data and best practices
Serve as senior contact on media buying for C-suite client contacts; build deep relationships
Strategic Media Leadership: Develop and execute a comprehensive, data-driven DTC and HCP media strategy across all channels, including endemic platforms (e.g., Medscape, Doximity), EHR ecosystems, programmatic display, point-of-care, and professional conferences/print media.
Compliance & Regulatory Rigor: Partner closely with medical, legal, and regulatory teams to ensure all media practices strictly uphold privacy, transparency, and compliance standards within the pharmaceutical/healthcare landscape.
Agency & Vendor Management: Lead and manage external media agencies and vendors, establishing performance standards, negotiating contracts, and ensuring alignment with enterprise objectives and governance principles.
Performance Analysis & Optimization: Monitor and analyze media campaign performance using data and analytics (e.g., Nielsen, Comscore), making data-driven recommendations for optimization and continuous improvement to maximize ROI.
Cross-Functional Collaboration: Serve as the subject matter expert and advisor on media strategy, collaborating effectively with marketing, sales, analytics, and creative teams to ensure cohesive messaging and integrated campaigns.
Innovation & Trends: Stay abreast of industry trends, emerging media platforms, and new technologies (e.g., AI, automation) to drive innovation in professional media planning and engagement strategies.
Budget Management: Oversee and manage enterprise-level media budgets, ensuring fiscal discipline, accurate reporting, and efficient allocation of resources across multiple brands and platforms.
Team Leadership: Manage and mentor a team of media professionals, providing guidance, coaching, and development opportunities to foster a high-performing environment.
Subject Matter Expertise: Deep understanding of the DTC and HCP media ecosystem, including key platforms (Medscape, Doximity, EHR systems) and traditional channels.
Regulatory Knowledge: Demonstrated understanding of legal and regulatory requirements for working with HCPs in a commercial marketing context (e.g., promotional compliance, data privacy)
Ensure we deliver results; work closely with internal team that performs daily optimizations
Motivate team members and ensure clear understanding of the strategy and client expectations
Negotiate client contracts for media buying and manage account scope & profitability
Ensure all deliverables meet our high standards for quality
Help us stay on the cutting edge and advise clients on market trends, new approaches
Help sell and close new business