Director, Media Services
About The Position
As Director of Media Services, you will lead an internal team of media planners and buyers, to execute digital advertising campaigns on behalf of Applecart’s clients. You’ll be a strategic partner to our Client Services leadership and account management teams, and will be client-facing for complex and dynamic accounts. You’ll build and define best practices for Applecart campaigns, using a data-driven approach to test and learn. You’ll be responsible for scaling our media services department for rapid growth, including process improvement and hiring. The ideal candidate will have a depth of experience in media planning and buying on both social and programmatic platforms, deep experience and familiarity with targeting custom lists, and has been a leader and builder of teams.
Requirements
- Minimum of 8+ years in digital advertising; importantly, 4+ years leading teams in strategic client service environments.
- 4+ years hands-on-keyboard programmatic buying experience using multiple DSPs/platforms, including targeting custom lists
- Proven track record managing complex digital advertising campaigns supporting C-suite audiences and high-profile clients such as Fortune 500s, advocacy groups, or agencies.
- Deep fluency in paid digital platforms, including LinkedIn, Meta, programmatic advertising, and measurement frameworks.
- Exceptional interpersonal skills, with the ability to build client trust and influence at senior executive levels.
- Operational excellence: strong systems perspective, detail-oriented project management, and process optimization mindset.
- Collaborative instinct: ability to align across teams, escalate issues constructively, and deliver integrated solutions.
- Experience in fast-growth, marketing tech environments, with comfort in ambiguity and iterative scaling.
Responsibilities
- Lead and scale a high-performing team of Digital Media Managers and Associates, delivering world-class service to high-profile clients.
- Oversee the strategic planning and execution of data-driven digital marketing campaigns aligned with client objectives in corporate communications, public affairs, investor relations, employee outreach, and brand reputation.
- Serve as a trusted advisor to account leaders on digital advertising strategy, emerging trends in decision-maker targeting, and performance optimization.
- Define operational standards, workflows, and best practices to support efficiency, consistency, and excellence in campaign delivery.
- Partner with cross-functional teams—including Analytics, Research & Insights, Platform, and Client Services—to ensure campaign tactics are data backed and technology driven.
- Mentor team members through coaching, performance development, and career pathways; foster a culture of intellectual curiosity and continuous improvement.
- Contribute to thought leadership and business growth through presentations, case studies, and client-facing innovation.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
