Director, Media Relations

Inizio Evoke • New York, NY

2h • Remote

About The Position

In the journey of life, your career should make a difference.
At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.
About Us:
Inizio Evoke Comms is a global, award-winning health communications agency that partners with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients. We deliver insights-driven public relations campaigns, policy programs, and initiatives that advance health and wellbeing around the world.
We are looking for a Director, Media Relations to join our team! You will be responsible for the planning and management of strategic media, communications plans, and campaigns across the agency, working with account leads. You are a master of media practices and have a proven record of success, with the ability to build productive relationships with clients and reporters.
This is a remote role reporting to a Senior Vice President, Media Relations.

Requirements

• Bachelor's degree, preferably in communications, marketing, business or health / science related field or equivalent experience
• 7+ years of experience in public relations and communications; health or pharma communications experience required
• 4+ years of experience in media relations including pitching reporters, creating media lists, etc.
• Experience in scientific therapy areas including oncology, rare disease, and neuroscience
• Understanding of Inizio Evoke Communications' missions and values and a commitment to the growth and success of the company
• Experience driving current or new business growth
• Passion for improving lives through innovations in health
• A good understanding of current issues in domestic and global health

Responsibilities

• Show mastery of all media practices, communicating with all levels of media outlets, including top-tier reporters
• Maintain relationships with external groups and stakeholders (e.g., advocacy groups, vendors, etc.)
• Oversee development and implementation of media portion of communications programs, ensuring best practices and quality of deliverables
• Understand client goals and strategy; offer strategic guidance to multiple clients; attend onsite client meetings and media events solo, accompany talent to media opportunities with account lead
• Ensure productive agency relationships with clients and reporters to build trust and serve as a valuable resource
• Show mastery of media training, working with C-suite level internal and external spokespeople
• Integrate AI tools and data analysis into media relations programs to achieve organizational goals
• Handle issue management-related scenario planning for media activities and execution in times of crisis
• Track overall project timing to meet client expectations and ensure deadlines are met
• Build trust and be a valuable resource; demonstrating teamwork across the account team
• Manage individuals and helps guide their professional growth within the organization
• Support company values and an inclusive culture
• Possess strong verbal and written communication skills both internally and externally
• Oversee process of determining solutions to problems, initiating brainstorms and assigning tasks for internal colleagues based on areas of expertise
• Come prepared to internal and external meetings and takes lead in driving discussions
• Understand agency operations, policies, and procedures; communicates agency services and capabilities
• Provide strategic insight into new business program development, proposal development, and attend pitches as media representative
• Developsand oversee new business plans as they relate to media activities
• Understand costs associated with core media activities and provides thoughtful recommendations to account team

Benefits

• Inizio Evoke Comms provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Director