Director, Media Measurement & Analytics

L'Oreal • New York, NY

42d • Hybrid

About The Position

The Director of Measurement and Analytics will be someone who is passionate about research and analytics. This candidate will be responsible for supporting the business in collaborating with the brands, agencies, and vendors to help the division with various learning agendas and to find solutions for measuring the impact of media on business objectives. This position requires an individual to think strategically and to problem solve while paying meticulous attention to detail. The candidate must be someone who loves data, shows curiosity about the "why" and is hungry to learn. The role will report into the divisional head of media, but will work closely with their corporate counterparts on implementing best practices from global and US teams.

Requirements

• Experience in the Advanced Analytics realm, preferably in media, marketing or an adjacent field.
• Advanced statistical modeling experience (e.g. regression modeling/predictive modeling/inferential statistics) required
• Cross functional skills - can explore business view and work with them to develop mutually owned solutions
• Can solve problems in complex situations using creative and conceptual reasoning.
• Strong verbal communication skills, extremely well-organized.
• Communicate complex ads measurement and research results to a general audience
• Proactive individual with strong problem-solving skills and an entrepreneurial spirit.
• BA/BS in Statistics, Mathematics, Business, or Economics, etc.
• 8-10 years relevant industry experience

Nice To Haves

• Specific marketing response modeling expertise such as MMM, a plus.
• Experience in building geo experiments to help measure the impact of media on offline sales
• Hands-on programming/scripting experience (R, Python, SQL) preferred.
• Exposure to large data sets ("big data") and analysis thereof, a major plus.
• Brand, retailer, research vendor, or digital agency experience a plus
• CPG experience a plus

Responsibilities

• Use predictive and statistical modeling techniques to solve challenges, uncover opportunities and develop solutions for brand business.
• Leverage analytical framework to analyze disparate datasets to identify inconsistencies and improve data collection
• Own data reconciliation project, collaborating with cross functional teams between media, agency, and marketing to ensure billing is properly aligned
• Partner with measurement lead to track all brand lift studies and sales lift studies to help craft holistic overview of performance
• Constantly look for ways to improve the usage of L'Oreal's existing data and analytics infrastructure.
• Maintain collaboration with third party measurement partners (e.g. Nielsen, NCS, Ekimetrics, Kantar Millward Brown, etc.)
• Collaborate with company's media AOR and their advanced analytics team
• Use automation and technology to increase efficiency and to provide the infrastructure to scale.
• Establish and maintain excellent working relationship with key functional areas
• Act as a liaison between the analytics team and the internal brand, activation and operational areas (including demand planning).
• Seek out key decision makers, challenge the status quo and consult decisions.
• Foster and cultivate vendor relationships.
• Monthly budget reconciliation with brands, agencies, and finance controllers to help facilitate spend in puts into annual MMM projects

Benefits

• generous Benefits Package (Medical, Dental, Vision, 401K)
• flexible time off
• work from home days
• pension plan
• Makeup, Skincare, and Fragrance!
• Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Chemical Manufacturing